Friday, 28 February 2020

PHOTOS: Joeboy, Wurld, Others Perform As MTV Base Celebrates Base Day In Abuja

As part of celebrations around the continent to mark the 15th year of its debut in Africa, premium entertainment channel, MTV Base in collaboration with Capital Block Party hosted thousands of fans to a star-studded concert at the BMT Gardens in Abuja.
The concert had performances by some of Nigeria’s hottest acts of the moment including Joeboy, Wurld, Sarz and Prettyboy D-O. Also on the lineup were Kida Kudz, Alpha P, Buju and a host of other talents who thrilled the audience non-stop. The artistes were backed by celebrity DJ TTB who made sure everyone in the audience danced all night long as he played one hit tune after another.

MTV Base had kicked off activities for its month-long celebration in the capital city the previous day with a panel session which saw some of the brightest minds in the Nigerian entertainment space including the Senior Channels Manager at Viacom CBS Networks Africa, Solafunmi Oyeneye, MTV Base superstar VJ, Ehiz; Celebrity DJ TTB, Abuja-based PR and Events Consultant, Eddie Madaki; Founder of The Plug, Bizzle Osikoya and popular compeer, Big Mo discuss the huge impact the MTV Base brand has had on Entertainment in Africa since it went live in 2005.

Glo-Sponsored African Voices Celebrates Female Bikers

Two female mountain bikers are being featured in the latest edition of the weekly CNN African Voices, aired by the Cable News Network and sponsored by Nigeria’s foremost telecommunications company, Globacom.

South African, Kirsten Landman, and Kenyan tour guide, Grace Mwari, will share their life stories with viewers of the popular programme this weekend.

The first person to be showcased is Landman, who started her romance with bike-riding at age 8, inspired by her cousin and uncle. She continued to nurture the interest till she launched a professional career in bike riding at the age of 22. She has since made a name for herself globally through her exploits in the field of hard enduro racing. 

She became the first female to finish races such as Redbull Romaniacs, Redbull Sea to Sky, Redbull Megawatt 111, Redbull Braveman and the Roof of Africa, among numerous international races.

The second person featured is, Mwari, an off-road motorcycle tour guide at Offroad Adventure East Africa.

Rhatti, The Rising Phoenix From The East

Armstrong Arinze, better known as Rhatti is a Nigerian born Singer, Rapper and Song writer who hails from Enugu-Ukwu in Anambra State, Nigeria. He rose to limelight after his songs and short videos went viral on the internet; and ever since then, he hasn't looked back.

On his debut single, Biko produced by Dera, multi-talented Rhatti exhibits his mastery of the art, lyrical depth, amazing punch lines, a mix of afro rhythm, rap, trap and many others vibes he's been blessed with. The lyrics were a fusion of phonetics and sweet Igbo. His sensational rap quickly gets the girls in a whole mood.

Rhatti delivered a potential baby making song and shows he’s a pro when it comes to the affairs of the other room in this buzzing jam which is rocking the airwaves and fast becoming the favourites of many on their playlists.

Thursday, 27 February 2020

MTN Unveils New Music Reality Show “Y’ello Star”

Leading ICT company, MTN recently announced the start of a new musical reality television show, ‘Y’ello Star, in their head offices at Falomo, Ikoyi.

The show seeks to groom musical talent by providing a lifetime opportunity to turn their dreams and aspirations into reality. Since 2006, through the MTNF/MUSON Scholarship Programme, MTN Nigeria has trained hundreds of young Nigerians in the art and business of music. Y’ello Star takes this further by bringing the process of creating the ultimate superstar to every Nigerian television screen.
Speaking at the reveal, Rahul De, Chief Marketing Officer, MTN Nigeria stated. ”We know that there are a lot of talented people in Nigeria who need to tune up their musical careers. This platform will help launch them to musical heights. We have a wealth of experience in supporting Nigerian talent and are confident we can improve on our past successes,” he said.

Regional auditions are holding in Abuja, Enugu and Lagos. Finalists from the auditions will proceed to the ‘incubation hub’ in Lagos, where they will be coached by experts in the music industry in several areas as they aim for the top prize. The competition will run until June 2020. MTN Nigeria has been at the forefront of supporting events that celebrate the country’s rich arts and culture. MTN has created entertainment platforms such as Music+, MTN Y’ello Top 10 and the recently launched music-streaming platform, Music Time, in a bid to promote unbridled talent on the global stage.

How to register: 

With Turn It Up, MTN Tasks Young People To Chase Their Dreams

Inspired by the company’s continued commitment to facilitating transformation, progress, and success in the new decade, MTN Nigeria has launched an exciting thematic campaign for 2020 tagged Turn-It-Up!,
The campaign seeks to encourage Nigerians to look within to live their brightest lives by taking advantage of the varied opportunities around.
Speaking at the reveal in Lagos, Chief Marketing Officer, MTN Nigeria, Rahul De said, “We want Nigerians to excel and attain their dreams and aspirations. This campaign is about changing and improving the quality of lives, encouraging Nigerians to rethink and embrace a new approach that reflects the changing dynamics of the world around us. This is what drives us to continue investing and exploring opportunities for Nigerians.”
“For us at MTN, our promise is to be that brand that will stand with every Nigerian in their quest to turn things up and live their best. This philosophy will guide everything we do as a brand this New Year.”