OLISA ADIBUA WITH EDEM VINDAH OF NIGERIAN BREWERIES |
…UNVEILS STAR LITE
Nigerian Breweries has scored another first with the
introduction, today, of a new beer brand named STAR LITE.
Marketing Director Walter Drenth said “STAR LITE is a product of
a very innovative and unique brewing technique, brewed with 100% natural
ingredients; the finest Malted Barley, high quality Hops, and the best quality
water. The new offering is a clean, crisp and Ice Cold refreshing lager beer.
Star LITE is Extra Cold Brewed and Ice Cold Filtered”.
YAW |
STAR LITE debuts with Nigeria’s first beer temperature
indicator, which changes colour when the beer is at the best cold temperature
for drinking.
It’s a smart beer, which advises consumers, through the
temperature sensitive Ice Cold icon, when it’s best to drink STAR LITE.
‘When the icon turns blue, the beer is cold enough for you’,
Drenth said, adding: ‘STAR LITE is a product of ice cold brewing, with the
filter set below zero degrees Celsius which is very unique. This makes it crisp
and very clear. It is also kept under ice cold conditions.’
The new beer brand, a line extension of STAR Lager, is brewed
with 100% natural ingredients; the finest Malted Barley, high quality Hops, and
the best quality water; as such, has fewer calories compared to other standard
lager beers.
‘Lite implies fewer calories’, says Drenth. This beer is for
modern and social gentlemen who like to stand out and lead an active
lifestyle’. It’s a cool innovation we at Nigerian Breweries are quite
proud of, and confident our consumers will appreciate.
STAR LITE is specially brewed for today’s trendy youths who are
techy, fashionable and love to stand out from the crowd!
GBENGA ADEYINKA |
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