The leading apple drink with natural juice extract
in the Nigerian CSD Market, La Casera, celebrated its 15th year of refreshing
Consumers on Saturday, December 17, at the popular Elegushi Private Beach,
Lagos.
The leading carbonated brand used the
anniversary as an opportunity to celebrate its teeming Consumers alongside the
brand with a party tagged; ‘La Casera 15th Anniversary Beach Party’.
The event, held at the popular Elegushi Private
Beach had rave of the moment, Small Doctor, ‘treating’ the fun loving Consumers
to what could be regarded as his best ever performance on stage with the crowd
excitedly screaming “La Casera” as a response every time he mentioned “La Ca”.
The artist sang hit after hit to the admiration of the consumers who danced as
they drank La Casera with La Casera Brand Ambassadors going round to make sure
everyone had both drinks and La Casera anniversary branded T-shirts.
When the crowd thought the best had come
and gone, CDQ, the ‘Woss Wobi’ crooner set the stage on fire with electrifying
performances. Disc Jockeying was handled by world famous DJ Humility, who
serenaded the event with popular tones that had everyone abandon their cozy
seats for the dancefloor.
Speaking
at the event, the Managing Director, The La Casera Company Plc, Roland Ebelt
explained that the La Casera brand was specially packaged for fun lovers with a
unique, natural apple taste.
“At La Casera Company, we strive to connect with the core passion
of our customers, and for La Casera the idea is to ensure that we provide the
platform for fun and complete entertainment with a drink bursting with natural
apple juice. La Casera Apple is always there to quench the thirst and
rejuvenates consumers and keeps them going,” he said.
According
to the Marketing Manager, The La Casera Company Plc, Mr. Bello Yusuf, “The history of the CSD market in Nigeria cannot be told
without mentioning La Casera, as the brand was the first to introduce PET
bottle technology into Nigeria and for over 15 years La Casera remains the
leading apple drink with real natural apple juice content. We believe the
secret to the brand’s success lies with its consumers and we stand with them
even during this yuletide season.”
“With this
anniversary celebration we are appreciating our teeming Consumers who have been
supporting the brand for over 15 years. We thank these loyal consumers because
without them we would not have achieved anything. The brand will continue doing
its best to offer Nigerians the best apple drink in Sub Saharan African.” Bello
said.
Some other artistes that performed at the
event were up and coming hip-hop artist, Young Edge, who sang with a blend of
Yoruba and English language to the appreciation of the crowd. Rising star,
Opinana, who recently featured Oritse Femi gave a great account of himself
while Yeleman, aka Slimshotz and 2Gstar drew massive applause from the excited
crowd.
Fun lovers who visited the beach for other events found themselves thronging into the La Casera Anniversary Party as the brand kept dishing out refreshingly cold La Casera drinks to everyone. Many also engaged in sporting activities such as volleyball and beach soccer.
Fun lovers who visited the beach for other events found themselves thronging into the La Casera Anniversary Party as the brand kept dishing out refreshingly cold La Casera drinks to everyone. Many also engaged in sporting activities such as volleyball and beach soccer.
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