Soundcity Africa and ElCarnaval
announce the groundbreaking partnership for the 'Industry Nite' weekly event.
The partnership would see Africa's music and pop culture powerhouse, Soundcity
extend the experience from the night of what is regarded as a crucial part of
the Nigerian urban culture every week, Industry Nite and this would be extended
beyond the continent via Television and Digital Platform.
Soundcity is the official TV
broadcast partner for the unrivaled weekly experience that pulls together up and
coming artists, established artists, record label execs, brand managers and
fans. Speaking on the partnership, Olamide
Adedeji, the General Manager for Soundcity Africa says; 'Soundcity has
continuously looked for outstanding and meaningful collaboration and
collaborators that are willing to take live African music farther to other
parts of the world, partnering with ‘Industry Night’ from Nigeria, a well
trusted live party experience will ensure we are able to allow our fans and
viewers the ultimate party experience in and around the continent, and
of-course, around the world.'
Matthew Ohio, founder of Industry Nite reiterates the importance of
the partnership; 'After nine years of providing a platform for
Nigerian artists to showcase themselves nationally and internationally,
Industry Nite has decided to partner with Africa's premier music platform
SOUNDCITY to consolidate as a major force in promoting African urban music by
reaching out to not just attendees but viewers all across the globe.'
Industry Nite takes place every Wednesday across locations in Nigeria and tune
in to SOUNDCITY to relive the experiences every week.
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