CWAY Group Appoints MME Africa To Lead New Product’s Campaign

"Leading media and marketing agency, Media & Marketing Experts Africa, (MME Africa) has won the brief to lead the campaign for Nutri-Yo, a new premium Yoghurt drink from the stable of CWAY Group.

MME Africa emerged as the most preferred agency through competitive pitches presentations involving a few other qualified and seasoned agencies.

The new Yoghurt drink, Nutri-Yo is entering the market with the slogan ‘Taste Better, Digest Better’ and MME Africa will on behalf of the company engage the consumers in various zones and markets in a well-planned and strategic experiential marketing campaign to create goodwill and followership for the new drink.

Based on the successes MME Africa achieved with Nutrimilk nationwide activation last year August, the eventual appointment of MME Africa again as the choice agency didn’t however come as a shock to industry stakeholders.

It will be recalled that MME Africa won the company’s 10th Anniversary campaign for Nutrimilk last year August and brought lots of innovations into the nationwide campaign including live streaming.

MME AFRICA is a full blown media agency that offers strategically tailored services in Public Relations, Experiential Marketing, Market Research, Product Branding, Digital Marketing and Below The Line (BTL) Advertising.

Drawing on the company’s vast experience and understanding of the industry, MME Africa is definitely one of the agencies to watch out for in 2018".