Africa’s largest music streaming
and download service , Boomplay, has sealed a direct licensing agreement with
Warner Music Group (WMG), to bring the record company’s roster of music to
Africa region.
The new deal would enable Boomplay
to distribute WMG’s extensive catalogue
of more than one million songs to its community of listeners in 10 countries-
Nigeria, Cameroon, Cote d’Ivoire, Ghana, Kenya, Rwanda, Senegal, Tanzania,
Uganda and Zambia.
The arrangement would also provide WMG’s artists to gain direct access and exposure to Boomplay’s
millions of users in the region, while bringing Boomplay one step closer to its
goal of bringing all music from around the world to Africa.
Speaking on the arrangements,
Chief Executive Officer of Boomplay, Joe He, explained: “Major deals with
internationally recognised partners continue to push us closer to our aim of
building the largest and the most reliable online music distribution platform
in Africa.
“We want every music lover in the region to be able to access any song or
video, anytime and wherever they are. We are looking forward to a successful
partnership and business continuation with WMG in what are truly exciting times
for the African Music Industry.’’
Boomplay’s General Manager in
Nigeria, Dele Kadiri, added: ‘’I am totally excited about our licensing deal
with WMG.
This partnership brings about a huge increase to our catalogue thereby
making a variety of music available to hundreds of millions of Nigerians.’’
Speaking further, WMG’s EVP, Eastern Europe, Middle East and
Africa, Alfonso Perez Soto, boasted that
its streaming service already has
tremendous reach across the continent, yet, continues to expand exponentially.
“It’s an opportunity that can’t be missed for our artists to make a whole
new legion of fans”, he said.
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