In front of a capacity crowd at
the Bomb Factory, Dallas, Texas, venue of the 6th Africa Muzik Magazine Awards
(AFRIMMA), pop legend, 2Baba aka Innocent Ujah Idibia was honoured with a
#20YearsAKing Special Recognition Award for his pioneering role in the evolution
and rise of Afrobeats over the last two decades.
Widely recognized as the most
important figure in pushing contemporary African pop music from a local force
into a global movement, 2Baba is a bonafide trailblazer in all ramifications -
hit records, evergreen classics, international collaborations, sold out stadium
concerts, international awards, huge endorsements deals, humanitarian work and
many more.
Receiving the recognition which
is his third major honour in a landmark year, 2Baba thanked the organisers, Big
A Entertainment in particular and everybody supporting the movement globally.
He also seized the moment to stress the need for the proceeds of the global
penetration of Afrobeats to adequately benefit Africans back at home and in the
Diaspora along with everyone else putting in work.
As noted by ace comedian and
event co-host Basketmouth, Big A's successful journey into the music promotion
and consequently, the organisation of AFRIMMA, the biggest African music awards
in the Diaspora began with the hugely successful staging of the "2face
Live in Dallas" concert in November 2009. Anderson Obiagwu, founder,
executive producer noted, "We owe a lot to his star power, professional
conduct and friendly disposition. But for him, we may have not been able to
find the desire and commitment to continue in this path. We are always proud to
be associated with his brand and person."
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