GLO Empower Nigerians with My Own Don Beta promo

(L-R) Adijat Olayiwola (winner) Regional Manager, Primary Sales, Lagos 1, Globacom, Abdulrasaq Ande; veteran actress, Ibidun Allison popularly known as Amebo, Esther Akinbami and Yunusa Yusuf (winners), when Globacom presented prizes to winners its on-going Recharge and Win promo, (My Own Don Beta) in Ojuelegba, Lagos on Wednesday.

World famous Computer Village, Ikeja, Lagos is always a beehive of activities. The momentum, however, scaled up on Thursday, October, 17 as the biggest tech market in Nigeria hosted the first draw of the current wave of sales promotions in the country, the Recharge and Win Big promo otherwise known as My Own Don Beta. It is acustomer-reward initiative recently launched by national telecommunications company, Globacom.

Before now, the Computer Village, the biggest assembly of ICT traders in West Africa which majorly deals in tech-related equipment and accessories, is rarely used by corporate organisations as a springboard to spread promotional joy to many homes across Nigeria as witnessed last Thursday.  It was simply a market place where buyers and sellers mill around the almost choked up streets that make up the village, moving cartons of computers, telephone handsets alongside their accessories. 

While some move the goods in trucks; others use their naturally endowed "trucks", their shoulders, to get the job done or simply hold such in their hands if it is within tolerable limit. 

(L-R): Obinna Nwoye, Lasisi Laguda (generator winners) Regional Manager, Primary Sales, Lagos 1, Globacom Abdulrasaq Ande; Iya Oja of Ojuelegba Market, Mrs Mojisola Sanusi; Nwafor Ugochukwu (generator winner); representative of Tricycle Owners & Drivers Association in Lagos (TODAL), Branch B, Surulere, Mr. Suleiman Kamal and Oyewoja Adewale (another generator winner) when winners in the on-going Glo Recharge and Win promo (My Own Don Beta’) received their prizes in Ojuelegba in Lagos on Wednesday

The noise, the jostle, the shove and the endless stream of human traffic are the regular features of the market. As tight as the market was and in order to show the world that this promo is not only real but transparent, Globacom worked with the market association and perched its nest at the popular Oremeji Street to host the life transforming event.

As early as 7.00 am, the entrance to Oremeji and other adjourning streets became the cynosure of all eyes as different shapes and sizes of Glo branding materials brightened the streets in the green and white colours of Nigeria. The ambience could easily pass as the venue of a national event.  As the production team were mounting the relevant materials to give shade and shape to the venue, questions were asked by the passersby on what was happening.  The promo team members on ground did not hesitate to warmly provide the relevant answers – 

Globacom, the grandmasters of data, was there to do the draw that produced the first set of lucky winners of the prizes in the My Own Don Beta promo. It is a promo carefully designed to empower Nigerians, particularly those in the bottom of the pyramid.

Soon after, the trucks that brought the items to be won arrived with tricyles popularly known as keke, generators, industrial sewing machines and grinding mills, all gleefully displayed to show that Globacom is out to lend support to government efforts at creating self-employment. 

Not long after, the venue was filled with traders, artisans, visitors, and workers at the ever–busy computer village who converged at the venue to witness the emergence of the first set of winners.

L-R : Comedian, Samuel Perry also known as Broda Shaggy, (first right) and Nollywood star, Shola Shobowale (Fourth from right) with winners of Industrial sewing machines in Glo’s My Own Don Beta promo: Tochi Uzor, Akintunde Saheed, Maryjane Nwobodo, Honey Nwuneli, Akiode Oladimeji and Alima Yekeen at the presentation of prizes to winners of Globacom’s Recharge and Win promo (My Own Don Beta) held in Ojuelegba, Lagos on Wednesday

Also at the venue were media men from the print and electronic media and press photographers, strategically positioned to capture every moment of the event.

How else could one explain the transparency of a draw which had in attendance the lottery regulators, Nigerian Lottery Regulatory Commission (NLRC), represented by Mrs Joy Okuna, an assistant director at Lagos Zonal office; the Nigerian Communication Commission,  represented by its Lagos Zonal Office, Mr. Joseph Dimka, and the Lagos State Secretary to Government, Mrs Folashade Jaji who was represented by Mrs Oyinade Nathan-Marsh? 

The list of dignitaries was endless as the host market was represented by the likes of Iya Oja and Baba Oja of Computer Village, Mrs Abisola Azeez and Mr. Adeniyi Olasope as well as the Chairman, Task Force, Ikeja Computer Village, Mr. Tony Ikani with other members of the computer village market executives.

Secretary to Lagos State Government, Mrs Folashade Jaji; Regional Manager, Primary Sales, Lagos 1, Globacom Abdulrasaq Ande and Nollywood Star, Shola Sbobowale at the presentation of prizes to first set of  winners of Globacom’s Recharge and Win promo, (My Own Don Beta) held in Ojuelegba, Lagos on Wednesday.

Now, come the celebrities, especially those that had been associated with Globacom over the years - Mrs Patience Ozokwor (Mama Gee), her TVC rival, Mrs Sola Sobowale, Mr. Victor Osuagwu and Mr. Samuel Perry, popularly called “Broda Shaggi” amongst others.  The event was compeered by Nollywood icon and member of Lagos State House of Assembly, Hon. Desmond Elliot who handled the show with the dexterity of a professional.  The Glo team was led by Mr. Victor Kalu, Regional Manager, (Secondary Market), Lagos.

The Baba Oja of Computer  Village drew the first round of winners for the generators through the electronically. Emmanuel Dike, a resident of Okrika, Rivers State was one of the winners in that category. Sounding like a man woken up from his sleep (he was actually sleeping when the call came through as he later admitted during a live phone conversation with Desmond Elliot), it took a while for Dike to realise that he was one of the lucky winners. He profusely thanked Globacom for the Prize. The draw produced 39 other generator winners.

The draw moved on to the second category of grinding mills and within a few minutes, the winners, drawn by Sola Sobowale, started emerging. The first winner was Nike Olayiwola from Iwaya in Lagos who shouted for joy when she received a call from Desmond Elliot. She said she looked forward to picking the prize at Ojuelegba in Lagos on Wednesday. The draw subsequently produced 29 other grinding mill winners, making 30 in total in the first draw.

Next was the draw for Industrial Sewing Machines and this was handled by Nollywood star, Patience Ozokwor who in her characteristic manner brought excitement to the event and elicited laughter from the crowd. Twenty Nigerians won the machines. One of the winners was Tochi Uzor from Ijesha, Surulere area of Lagos who spoke excitedly to Desmond Elliot and was very happy to have won.

Iya Oja, Mrs Abisola Azeez and representative of the Secretary to Lagos State Government, Mrs Oyinade Nathan-Marsh also did the draws for the tricycles.

KEKE WINNERS: Michael Stanley; Joel Ndifreke; Aminat Afeez, Akinbowale Adewale and Ndidi Okpuzor (Keke winners) at the first prize presentation in Globacom’s on –going Recharge and Win promo, (My Own Don Beta) held in Ojuelegba in Lagos on Wednesday 

The reaction of some of the winners in this category elicited a lot of drama and laughter. Of course, that was expected, especially in the contemporary Nigerian society where many Nigerians would not believe until they see the prizes physically.  While Michael Stanley from Ikorodu who won a tricycle chooses to remain calm until the prize is delivered, another tricyle winner, Emeka Obo, who lives in Iyana Ipaja was initially skeptical until Mama G stepped in to convince him in Igbo language that the call was actually from Globacom and that he had indeed won a prize in the promo.  It was after the call that Emeka came alive and requested if he could come over immediately to collect his keke. He was told the winners would get their prizes at the Ojuelegba prize presentation on Wednesday. 

A total of 100 prizes comprising 10 Tricycles, 40 generators, 30 grinding mills and 20 industrial sewing machines were won and winners will receive their prizes in the promo’s first presentation ceremony scheduled to hold at Ojuelegba, Lagos on Wednesday, 23^rd October, 2019.

After Lagos, the Globacom draws and prize presentations continue across the country with Abuja being  the next port of call before moving to Port Harcourt and six other locations. For Glo, there is no better time to empower Nigerians than now.

“My Own Don Beta” promo was launched by Globacom on 3^rd October, 2019 with the aim of empowering Nigerians, particularly those at the bottom end of the pyramid, to win trade-establishment prizes that will enable them to set up business of their own.

Globacom’s Kalu remarked that “this promo will help us to empower the people and elevate our subscribers to a higher level of economic sustenance.”  He said that it is “like an end-of-year treat for Glo subscribers and urge both existing and potential subscribers not to miss this opportunity. There cannot be a better time to be a Glo subscriber than now. If you don’t have a Glo SIM yet, this is the time to get on board,” he concluded.