“Access the Stars”, a new music
reality talent hunt to discover and grow new stars was unveiled on Wednesday in
Lagos to empower creative minds of the youth in the country.
The show
which promises N150 million grand prize and brand new car, among other
consolation prizes, was being co-sponsored by Access Bank and Nigerian
Breweries.
Organisers say the show will kick
off with regional auditions in six cities of Abeokuta, Lagos, Abuja, Onitsha, Calabar
and Owerri with wild card entries for online submissions.
Speaking
at the unveiling ceremony, NB Chief Executive Officer, Mr Jordi Borrut Bel,
said that the country had the talent and creativity to help push its economy.
According
to him, ‘Access the Stars’ is a platform that will be used to help grow talents
not just in Nigeria but in Africa.
“This
journey has started and it will start in earnest at the end of the year and so
interested persons should do the needful,” he said.
He added
that this was also to bring something new and more entertaining to our
consumers, where they not only enjoy good music, but get the opportunity to
have their own voices and music showcased to the rest of the world.
Also, the
Chief Executive Officer of Access Bank, Dr Herbert Wigwe, said that the
platform was about accessing raw talents and making them shine even more.
According
to him, Access the Stars comes from the desire of both brands to continue to
connect with people through the one platform they both have in common – music.
“There is need to support young
people that abound in the country, socially impact them, bring out these great
talents and supporting national development is the major thrust of this
partnership.
“There is
also the need to appreciate these talents and this can help change the
narrative of how the youth of this country are seen and to do this is through
the ‘Access the Star’ platform,” he said.
Shade
Morgan, NB Spokesperson, said that the main focus of the collaboration was to
empower the creative minds in the country.
According
to her, the collective strength of the two organisation was leveraged upon to
come out with the platform aimed at impacting the youth in the creative space.
“70 years
ago a star was born and has been shining over the Nigerian landscape and
titillating the fans, and now is collaborating with another star.
“This
innovative collaboration will help to bring value to the life of people in the
creative space,” she said.
No comments:
Post a Comment