It was a
night of glitz and glamour as Nigeria's premium soft drink brand, Fayrouz
launched its new 33cl sleek can soft drink at an exclusive party attended by
A-list personalities, celebrities and socialites in Victoria Island, Lagos.
The brand also unveiled a thrilling new campaign tagged ‘Find Your Difference’ featuring media personalities; Denola Grey, Bam Bam, Ozinna, Linda Osifo and Ahneeka, to acknowledge consumers who thirst for excitement and the need to set the winning difference that makes them exceptional.
To celebrate
individuals who have identified what makes them different and the one thing
that makes them special, the campaign kicked off with visuals of the brand influencers
with interesting copies that highlights their points of difference.
“With the unconventional refreshing blend of great-tasting malt and natural fruit flavour, Fayrouz has always differentiated itself from other soft drink brands, and it stands out as the only soft drink with 100% natural ingredients,” said Ngozi Nkwoji, Portfolio Manager, Non-Alcoholic Drinks, Nigerian Breweries Plc.
“With the unconventional refreshing blend of great-tasting malt and natural fruit flavour, Fayrouz has always differentiated itself from other soft drink brands, and it stands out as the only soft drink with 100% natural ingredients,” said Ngozi Nkwoji, Portfolio Manager, Non-Alcoholic Drinks, Nigerian Breweries Plc.
“With the
new 33cl sleek can, we are expanding the options for Fayrouz consumers across
the country, while maintaining its unique formulation of goodness, malt, and
sparkling water,” she added.
Produced by
Nigerian Breweries, the country’s largest brewing company, Fayrouz comes in two
distinctive Citrus and Pineapple flavours.
Dubbed the
champagne of soft drinks due to its unique features - golden colored liquid
with rich foam head all as a result of its barley malt base - Fayrouz is a
premium sparkling soft drink for the discerning, mature consumer, and is very
popular for its smooth, well-balanced fruit flavours that blend beautifully to
make up the perfect cocktail.
Other guests
in attendance include; Bayo Oke-Lawal, Elozonam, Dodos Uvieghara, Koye
Kekere-Ekun, Sonia Irabor, Eki Ogunbor, Temisan ‘Tea with Tay’, among others.
To follow
the conversation and see updates on the #FindYourDifference campaign, follow
@fayrouznigeria on Instagram.
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| Portfolio Manager, Non-Alcoholic Drinks, Nigerian Breweries Plc., Ngozi Nkwoji and Fayrouz Brand Influencer, Denola Grey at the #FindYourDifference Launch Party |
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| TV Presenter, Pelumi Shittu at the Fayrouz #FindYourDifference Launch Party |
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| Cross section of guests at the Fayrouz #FindYourDifference Launch Party |
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| Elozonam at the Fayrouz #FindYourDifference Launch Party |
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| Fayrouz Brand Influencer, Bam Bam at the #FindYourDifference Launch Party |
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| Fayrouz Brand Influencer, Ozinna Anumudu at the Fayrouz #FindYourDifference Launch Party |
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| Fayrouz Brand Influencers, Denola Grey and Linda Osifo at the Fayrouz #FindYourDifference Launch Party |
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