New media
and marketing communication company, has
announced the launch of its franchised artificial intelligence marketing
software Christopher A.I in Nigeria. The announcement was made at the Beat FM’s
Conference held at Social Media Week Lagos on Wednesday 26th February
2020.
Unveiled
by marketing entrepreneur and CEO of Emblue, alongside the founder and CEO of
Christopher Africa, Commodore Tokologo Phelta, Christopher is an Artificial
Intelligence (AI) software that offers deep marketing and research services on
social media.
Christopher
is a sophisticated real-time data profiling platform with the ability to
profile target audiences into various segments by enriching the data and
analysing the information.
According
to Tokologo Phetla, founder and Managing Director of Christopher Africa, “Christopher A.I offers brands the
opportunity to tap into consumer micro-moments and conversations on social
media, using Artificial Intelligence to deliver mass personalization in
real-time”.
“Christopher can be used as a Lead Generation tool, Consumer
Insights tool, Real-time Consumer Engagement tool, Reach tool among others
enabling brands/organizations to serve accurate, hyper-personalized
ads/messages to relevant consumers when it is relevant to them by engaging in
relevant conversations in real-time on social media platform,” he added.
The
software is regarded as ‘ground-breaking’ by marketing professionals across the
world with over 100 world-class brands already using the service.
The
emergence of Christopher in the media and advertising space will enable brands
in Nigeria to improve real-time customer targeting on social media with
relevant brand messages reduce advertising cost, minimize digital media waste
and boost sales.
“With
millions of users on social media, it is inevitable that your current and
potential customers are amongst this group. Digital marketing with its
limitation of targeting users based on interests and demographics cannot
deliver this much-desired reach but we can leverage Christopher A.I”s
cutting-edge technology to achieve this reach and give businesses the
much-needed exposure on these social media platforms,” CEO Emblue
Nigeria, Kelvin Orifa stated.
“We
are excited that the future that we are waiting for to leverage technology to
substantially change both marketing strategies and customer behaviours is here”,
Kelvin added.
Christopher
A.I performs social listening across the Twitter, Facebook, Instagram, YouTube
and LinkedIn platforms and uses the insights to engage in relevant consumer
conversations or serve advertising in various formats including images, GIFs,
videos etc.
Christopher
Africa (Pty) Ltd is the proprietary owner of an artificial intelligence
software with established operations in South Africa, Botswana, Namibia, Ghana
and Kenya. Founded by Commodore Tokologo Phetla, Christopher Africa is a
successful Artificial Intelligence business in South Africa, which is gradually
leading in media and advertising, through the commercialization of the unique
artificial intelligence software, called ‘ ’.
A
purpose-built agency at the nib of mobile technology, marketing, music business
and new media communications, Emblue Nigeria is run by Kelvin Orifa. He is a
strategic marketing and communications professional with over 10 years of
global brand-building experience.
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