YouTube Culture & Trends NG: Naira Marley Was The Most-viewed Artist in Nigeria in 2019

Nigeria YT music app launch

The Most Viewed Music Videos featuring Nigerian-based artists in 2019

1.       Davido - Fall (Official Video)

2.      SINACH | WAY MAKER

3.      MHD - Bella (feat. WizKid)

4.      Tekno - Pana (Official Music Video)

5.      Yemi Alade - Johnny (Official Music Video)

6.      Mad Over You (Official Music Video) - Runtown

7.      Davido - If (Official Music Video)

8.     Burna Boy - On The Low (Official Video)

9.      P-Square - Personally (Official Music Video)

10.  Korede Bello  - Do Like That ( Official Music Video )

Note: Nigerian-born artists like Sade and Dr. Alban that primarily launched their musical careers outside of the country and Nigerian-American artists like Iyeoka Okoawo were excluded from the list. Tracks featuring a Nigerian-based artists but created by a primary artist from another country like MHD - Bella (feat. WizKid) were included on the list.

Top 10 most viewed songs in Nigeria in 2019:

1.       Davido, Chris Brown - Blow My Mind

2.      Naira Marley - SOAPY

3.      Zlatan X Burna Boy - Killin Dem

4.      Rudeboy - Reason With Me

5.      Kizz Daniel - MADU

6.      Teni - Uyo Meyo

7.      Naira Marley x Zlatan - Am I A Yahoo Boy

8.     Mercy Chinwo - Excess Love

9.      Beyoncé - Brown Skin Girl (feat. Blue Ivy Carter, Saint Jhn & Wizkid)

10.  Mercy Chinwo - Chinedum

Top 10 most viewed artists in Nigeria in 2019:

1.       Naira Marley

2.      Davido

3.      Burna Boy

4.      Kizz Daniel

5.      Teniola Apata

6.      Zlatan

7.      Chris Brown

8.     Olamide

9.      Wizkid

10.  Mercy Chinwo

Global facts about Nigerian artists on YouTube

In 2019, over 90% of views of the top 100 most viewed Nigerian-based artists came from outside of Nigeria and 70% came from outside Africa

In 2019, the countries where the top 100 most viewed Nigerian-based artists earned the most collective views were:

1.       The United States

2.      The United Kingdom

3.      France

4.      Nigeria

5.      Kenya

Davido has reached the charts in over ten countries and territories, including Australia, Canada, UK, Kenya, Luxembourg, Netherlands, New Zealand, USA, South Africa and Zimbabwe.

Burna Boy has reached the charts in over twenty countries and territories, including United Kingdom, France, South Africa, Estonia, Portugal, Denmark, Switzerland, Panama, Kenya, Uganda.

Wizkid has reached the charts in over fifteen countries and territories, including the United States, the United Kingdom, Belgium, France, Iceland, Ireland, Norway, South Africa, Sweden, Tanzania and Uganda.

Davido is the most subscribed to Nigerian artist globally, with over 2.1M subscribers

Nigerian artists like Davido, Yemi Alade, Sinache, P Square and Flavour have all wracked up more than 1M subscribers

The Top 10 most viewed Nigerian artists globally last year were:

1.       Burna Boy

2.      Davido

3.      Sinach

4.      Wizkid

5.      Teknomiles

6.      Mr Eazi

7.      Flavour

8.     Kizz Daniel

9.      Yemi Alade

10.  P-Square

Facts about music in Nigeria

Naira Marley was the most-viewed artist in Nigeria in 2019

9 of the top 10 most-viewed artists in Nigeria in 2019 were Nigerian

Davido and Chris Brown’s “Blow My Mind” was the most viewed song in Nigeria last year

In 2018 Burna Boy became the first Nigerian artist to be selected for Artist On The Rise. His story was featured in a 2019 YouTube Artist Spotlight Story, which to date has earned over 900K views.

In 2017 Davido’s “Fall” became the first Nigerian music video to reach 100 million views

In May 2018, Falz released a video for “This Is Nigeria” - inspired by Childish Gambino’s “This Is America” it highlighted Nigerian issues, earning global press hits and acclaim in the process.