Cynthia Nwosu, Abuja |
If quality and affordability is what you are
looking for, then look no further because East, West, North or South; the brand
Peak Wazobia is the target for all class of people. The product is driven with
the aim of bringing nutrition to all at a very pocket friendly price. BABAJIDE OKEOWO writes.
When Peak Milk recently celebrated its 60
years anniversary in Nigeria, the company gave several reasons why the brand
has continued to wax stronger throughout the different situations and market
challenges in the country.
The success of the Peak brand hanged on two
things. Firstly, the focus to consistently nourish the life of Nigerians with
quality dairy nutrition in order to reach their chosen peak. Secondly, the act
to continually exploring various ways of standing out on the crowded shelf and creating
different touch points for their esteemed consumers.
The above we can say is true in line with the
outstanding success recorded by the Peak Wazobia Evaporated Milk in the dairy
products segment of the market. The milk since introduction has continued to
receive widespread acceptance across all demographic setting and this research
has shown is not unconnected with its pocket friendly nature.
Kabiru Mohammed,Trader |
Ifeanyi Hamilton, Managing Director, New
Diplomat Multimedia Limited, said that Peak Wazobia milk is by far the most pocket
friendly product.
‘I can’t leave my house in the morning
without a cup of tea; and Peak Wazobia Milk always comes in handy just for
that. With the prices of different dairy products generally shooting through
the roof, the affordability of the Peak Wazobia milk is always a welcome
development. And don’t forget, it remains the same widely accepted Peak milk with
international quality that every Nigerian have come to love’’ he said.
Segun Olamide |
He is not alone with positive testimonies for
an innovative brand, Opeyemi Adeyinka, another consumer of several years also
shared with www.curvecomms.comdifferent
reasons why Peak Wazobia milk has continued to lead the pack in the dairy
marketplace.
‘Peak Wazobia Milk is an accepted brand that
is synonymous with high quality. This coupled with the
low prices makes it a double winner for every consumer any day anytime. It might
sound almost unbelievable, but you can buy the Peak Wazobia, same quality and
nourishment for as low as N30… many thanks to the Peak Milk family for making
this a reality.”
It is not only consumers who are benefitting
from the impact of Peak Wazobia, Adamu Abubakar, a trader who operates a kiosk
in the Alagbado area of Lagos State, revealed that Peak Wazobia is one of the
fastest moving products in his store as many customers continue to demand for
Peak Wazobia which in turn has translated to improved sales over the years.
“I go to the market almost every week because
my customers are Peak Wazobia Milk is always in constant demand by customers,
and you know the better the sale, the more money for me” he said in smattering
English language.
It’s not only the content that sets the
product aside from its counterparts, the easy to use nature and well-designed
pack makes it a choice for many.
With its mastery of the industry and ever
improving innovation, it is safe to say that Peak Wazobia Milk has come to stay
and will continue to be at the peak while providing nutrition at an affordable
price.
Peak Wazobia is concentrated unsweetened full
cream milk fortified with extra additional Vitamin B12 plus Folic Acid. It also
contains Iodine, Vitamins A, D3, B1 and B6. It is a needed addition to our
diet, nourishing body and mind together.
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