…As MTV Base
marks World Aids day with cast reveal
Emmanuel Ikubese and Adesua
Etomi are joined by Vanessa Mdee, Thuso
Mbedu, Mohau Mokoatle Cele, Jezriel Skei, Nick
Mutuma as part of the talented ensemble cast for the upcoming
fifth series of MTV Shuga.
Produced by
the MTV Staying Alive Foundation and MTV Base, MTV Shuga, an
award-winning ”edutainment” drama that has been proven to actively change
behaviour relating to HIV prevention, is going into production in Johannesburg,
South Africa in December, turning its lens on the issues of sexual and
reproductive health among teenagers and young women in the region.
Having
successfully highlighted issues affecting young people in Kenya and Nigeria for
nearly a decade, MTV Shuga is using powerful contemporary storylines and relatable characters to
disseminate public health messages
targeted squarely at South African youth, with a particular focus on adolescent
girls and their vulnerability to HIV infection and unintended pregnancy.
Crowded with interweaving stories of heartbreak, love, betrayal and difficult
decisions among contemporary South African youth, MTV Shuga is supported
by South Africa’s Department of Basic
Education, PEPFAR (The U.S. President’s Emergency Plan for
AIDS Relief), Marie Stopes International, ViiV Healthcare’s Positive Action MSM & Transgender
Programme, CIFF (Children's Investment Fund
Foundation) and FHI 360 (Family Health International).
The news follows a recent report
from UNAIDS which demonstrates that the years between
15 and 24 are the most dangerous time for young women when it comes to HIV
infection. Globally, in 2015, around 7,500 young women became newly infected
with HIV every week and in southern Africa, girls aged between 15 and 19 years
accounted for 90 percent of all new HIV infections among 10–19-year-olds.
Set in the cool
clubs, hangouts and schools of Braamfontein and the fictional township of “Zenzele”, MTV
Shuga will see the return of veteran cast member and former “Mr
Nigeria” Ikubese Emmanuel Ifeanyi in the role of “Femi”, a
music promoter from Nigeria who’s been living with HIV for 4 years, while Adesua
Etomi reprises the role of Femi’s girlfriend, “Sheila”.
Also returning is South African actress Mohau Mokoatle Cele (who
plays dissatisfied teenage singer, “Bongi”) as is Nick Mutuma’s “Leo”
who’s looking to find some escape from his past actions.
Tanzanian TV
and radio personality and recording star Vanessa Mdee will
interpret the role of “Storm” – a dissatisfied trophy wife with a
wandering eye. Also joining the cast is “Scandal!”
actor Thuso Mbedu, who will play the role of Ipeleng,
an ambitious schoolgirl who’s bringing up her younger brother after the death
of her mother, while 17-year old Jezriel Skei, best
known for his award-winning turn in “Four Corners” (2013) will
create the new role of soccer-mad macho-man “Q” or “Quinton”.
MTV Shuga will
premiere on MTV Base (DStv Channel 322)) and BET (DStv
channel 129) and other terrestrial broadcasters and other MTV networks
and third party broadcasters around the world from8 March 2017. Other
elements of the MTV Shuga campaign will include a radio
drama series, peer educator programme, comic book, mobile information service,
social media and a range of digitalplatforms.
To continue the conversation about MTV Shuga, please go to www.MTVShuga.com,
like MTVShuga on www.facebook.com/MTVShuga, or follow MTV Shuga on
Twitter or Instagram @MTVShuga using the hashtag #MTVShuga5.
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