Alex Okosi, Executive Vice-President and Managing Director at
Viacom International Media Networks Africa and BET International placed an important call to action to
Public Private Partnerships with the network’s future focussed message on the
continent’s education challenges at the Children’s Global Media Summit 2017
(CGMS 2017).
World Bank reports that while the number
of children enrolled in schools in SSA Africa is growing, the region currently
has 30 million children not receiving any form of schooling, in Nigeria that
statistic is 11.4 million.
Speaking in step with the keynote
address by Britain’s Prince William, Okosi highlighted the network’s commitment
to development through “empowerful” content. He shared case studies ofNickelodeon’s education
initiatives which featured Financial literacy, mathematics and science for
primary school kids. He also highlighted the MTV
SHUGA project which together with the MTV Staying Alive Foundation
has improved knowledge, attitudes and behaviors related to Family
Planning, Contraception, Gender Based Violence, Transactional Sex and HIV Prevention.
The series reaches 720m people via 180 channels globally.
Okosi
concluded with, “The most important question I have for you today is how can we
all work together to help truly create a global Generation U that is inclusive
of all the children in the world?”
Curated by the BBC and held in
Manchester, UK, from 5-7 December, CGMS 2017 focused on five themes: education,
empowerment, entertainment, innovation and freedom. The Children’s Global
Media Summit brings
together creatives, technology innovators, policymakers, executives and thought
leaders from around the globe to inform and redesign the future of media for
Generation U and explore the impact that digital technology will have in children's futures.
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