43-year-old's men's fragrance will be launched exclusively at luxury department
stores Barneys, which he collaborated with as part of his fashion line, before
it is available for the rest of the US at the end of the month, reports
are going to make a big noise. For the 30 days before Christmas, it will be
impossible not to know he has a fragrance," Jay Z's fragrance licensee,
Donald J. Loftus, told wwd.com.
stressed that he didn't want to do what had been done before," Loftus
singer reportedly rejected 3,200 possible names for his perfume before finally
deciding that he wanted to name it 'Gold'.
product is expected to be released internationally in 2014.