------ Glitzy TV
Commercial Showcasing a Galaxy of Nollywood and Ghallywood Stars Revealed at
Elaborate Unveiling Party
Kasapreko Company
Nigeria Limited, makers of the hugely popular Alomo Bitters has unveiled
Nollywood/Ghallywood Actors, John Dumelo, Adjetey Anang and Seun Akindele as
its brand ambassadors.
The unveiling
event which was attended by A-list actors and actresses, Lagos socialites as
well as the company’s key stakeholders was held at Genesis Hotel, GRA Ikeja. The
event is coming on the heels of the production of a new TV Commercial for Alomo
Bitters.
The Alomo
Bitters TV Commercial (TVC) which was shot both in Lagos and Accra showcases a
rich mix of Ghanaian and Nigerian Celebrities. Leading the armada of stars that
featured in the TVC were Ghanaian movie stars, John Dumelo
and Andrea Manuela Giaccaglia; other stars are: Nollywood actresses, Rukky
Sanda and Eve Esin; Ghanaian actor, Adjetey Anang; Leonara Okine, also of
Ghanaian descent and the Nigerian actor Seun Akindele. Fola Ade, daughter to
Juju Music maestro, King Sunny Ade, who is building a global reputation in
modeling, also featured in the commercial.
Speaking at
the Alomo Bitters commercial unveiling event, the Marketing Manager, Kasapreko
Company Nigeria Limited, Mr. Peter Adegor said: “in the light of the huge
success of our beverage, Alomo Bitters, in Nigeria and Ghana, it is our
pleasure to unveil the faces of the Kasapreko Brand. The selected personalities
are actors who have made a mark in the West African movie industry. It is our
firm belief that they have the mass appeal and personas to endear our brand to
a wider audience, helping more people connect with the Alomo Bitters”.
The Sales and Market Development Director, Kasapreko Company
Nigeria Limited, Mr. Richard Nwaobie said that being an indigenous African
brand, Kasapreko is in the forefront of supporting indigenous talents whether
in movies, music, arts and culture. According to him, “Our association with
these budding and established stars is not only meant to promote the growth of
the movie industry but also to encourage our young people in the sub region to
aspire to realise their dreams by looking up to these crop of ambassadors as
mentors”.
Jennifer; Sherifa Coker, both of Kasapreko with guests |
Add caption |
Adjetey Anang; Leonara Okine; Seun Akindele |
One
of the most surprising alcohol growth stories in recent times, Alomo Bitters distilled
in Ghana, have within its short introduction in Nigeria, owing to its many
health benefits, become a hit. It can be found on the shelves of every bar and
corner shops in Nigeria.
Reacting, John Dumelo thanked Kasapreko for considering him worthy
of being the company’s ambassador, promising to make Kasapreko as well as the
Alomo Bitters brand a finer brand- bringing more visibility and mileage for the
brand.
Mr. Adjetey Anang stated that the Alomo Bitters ambassadorship is
very dear to his heart as the endorsement contract is from an indigenous
company that is receiving rave reviews from all over the world. He went on to
advise young actors and actresses to work hard in the development of their
talents in order to make a mark in the growing West African movie industry.
On his part, Seun Akindele
expressed his delight for being selected as the face of such a widely accepted
African brand with global potentials. He assured that he will do his best to
promote the image of Alomo Bitters across the world.
Packaged in
a 200ml PET and 750ml glass bottle, Alomo
Bitters is developed in conjunction with the Center for Scientific Research
into Plant Medicine in Ghana, an affiliate of the World Health Organization. It contains natural ingredients which promotes
vitality and general well-being.
Alomo Bitters,
though an indigenous African brand, is presently enjoyed all over the world by
men and women of all races. Known for its trademark bitter taste, it is best
served either straight or as cocktail mixes.
In 2012,
Alomo Bitters was awarded a Super Brand. It has also been identified to be
amongst the top 5 emerging brands in the world by CNN Money.
With the
unveiling of its brand ambassadors and TV Commercial, it is clear that
Kasapreko is committed to churning out products that will delight Nigerians in
ways they have never thought possible.
The
commercial would be aired during the 2014 World Cup broadcast on all 25 TV
stations under the BON/OSMI platform.
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