Friday, 6 February 2015


CloseUp dares the youth to be bold, and get closer with Yemi Alade and Davido at The Cupid Games Valentine Campaign; a month long of celebration of love. The launch was held at Radisson Blues, Lagos. It was indeed a refreshing and entertaining evening as all the activities were conducted amidst fun and excitement. 

The Cupid Game platform which was initiated for young individuals to be confident in expressing their feelings for that special person was hosted by Ebuka Obi-Uchendu of Ebony Television as Davido and Yemi Alade electrified the atmosphere with their demonstration of how to play the game.

Speaking at the launch, Mr. David Okeme, Brand Building Director, Unilever Nigeria Plc, stated that Cupid game is an engagement platform created by CloseUp for young adult to connect and show their loved ones how much they care, especially at valentine.
Also speaking at the launch, Category Manager Oral Care, Oiza Gyang, added that CloseUp Cupids Dare Game is a conversation starter meant to get people closer while demonstrating the extent they would go for love.

During the course of the game, participants will demonstrate how far they can go for love by taking the challenge which is in form of a dare. Top ten creative participants will be rewarded with exciting prizes like Beats by Dre headphones and get invites to cupid games grand event where they get to hang out with Davido and Yemi Alade. The grand prize winner will go home with a brand new MV Agusta Brutale 800ccpower bike, second and third will get a pair of personalized Apple Mac Books and Ipads respectively.

CloseUp over the years has been able to clearly reinforce its understanding of Nigeria’s oral care needs and re-state its commitment towards sustaining its position as the best oral care product in the market.

To play the game log on

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