Monday, 29 June 2015

Team HAI, Meddlelane Emerge Finalists of Fayrouz L'Original 2

In an interesting twist of event, Team HAI and Team MeddleLane emerged finalists of the Fayrouz L'Original Expression Show season 2. The two teams stood out in their presentation and style of the six teams that made it to the semi-finale after the regional auditions in Ibadan, Enugu, Port Harcourt and Lagos.

Held at the Tinapa Conference Centre, Calabar, Cross River state, the six semi-finalists teams- HAI, MeddleLane, SCOG, FIB and Ombre were tasked to make pieces from elements of Fayrouz products. It witnessed presentations from all six teams who gave fantastic interpretations to the challenge of creating a collection that incorporates the physical elements of the drink including its label, tray, crown top and crate and with reference to eco fashion and the unconventional designer, Maison Martin Margiela.
The Eco fashion task saw the teams thinking outside the box to impress the judges. However, it was Team HAI from Ibadan  and Team Meddlelane from Lagos that impressed the judges more with their style, make-up, model and photography.

While Team Meddlelane went for a feisty, edgy and sophisticated look, Team Hai explored the goddess look of Sin, the goddess of the Sinai Island where Fayrouz gem stones can be found. They implemented the design with Fayrouz cans, crowns and bottles.
The teams were judged on originality, creativity, synergy and most importantly, the interpretation of the task given.
Speaking shortly after the competition, ace fashion designer, Kunbi Oyelese, who was one of the judges, expressed delight at the outcome of the competition. She said,
"‘I’m pleased with the creativity of the semifinalists. The six teams tried to interprete the task to the best of their understanding but the finalists were simply impeccable"
The Senior Brand manager, Fayrouz, Nnnena Ifebigh-Hemeson  also added her bit, stating her satisfaction at how the process was carried out and expressed her confidence in the judges’ choice of the finalists,
‘The semifinalists presentation is an affirmation to the amazing talents these young ones posses. Their pieces were not only amazing but very creative too and I could see the judges were very impressed. As regards the results, the judges are grounded in their different fields, I have no doubts in my heart they made the best choice of the six’, she said.
The finalists will now move on to Lagos to compete for the grand prize of Four Million Naira after exclusive mentorship workshops by the Fayrouz L’Original2 Jury.
The competition kicked off last year and produced winner, Team Elan who have gone ahead to showcase at several fashion shows alongside other popular designers including Mai AtafoApril By Kunbi,Deola Sagoe and others.

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