CNN International and Africa’s leading mobile operator, MTN, today launched a dedicated ‘Africa View’ news app.
The app launch is part of a multi-platform commercial partnership between CNN and MTN, spanning advertising, sponsorship and digital components.
The ‘Africa View’ app curates CNN International’s extensive Africa content, including the network’s ‘Africa View’ weekly infographic content, providing background and context to trends, figures and initiatives shaping the African continent. The app also showcases content from CNN’s flagship African programming including ‘Inside Africa’; and ‘CNN Marketplace Africa’, as well as breaking news and analysis about the continent.
All content on the ‘Africa View’ app is editorially independent, alongside prominent MTN branding and messages.
Features of the Africa View app include:
· Latest Africa news and headlines
· Weekly updates of ‘Africa View’ segment content
· Premium content of CNN International’s Africa features shows ‘Inside Africa’ and ‘CNN Marketplace Africa’
· Customised push notifications
· Ability to save favourite stories and continue reading offline
· Personalising and customising how media is downloaded
The ‘Africa View’ app can be freely downloaded from the Apple Store, Google Play Store and is available on the MTN Play Store.
Antonio Canto, Vice President, Advertising Sales, CNN International said: “The Africa View app is the perfect way of delivering up-to-date African news, stories and CNN’s award-winning Africa shows’ content straight to your smartphone. The app marks the latest step in a unique commercial partnership with MTN to find new, relevant ways to connect with CNN’s mobile audience across Africa and beyond.”
Albert Fernandez, Group Chief Consumer Officer, MTN said: “The launch of the Africa View app further affirms MTN’s position as a customer-centric brand that is leading the delivery of a bold digital future to its customers. With our growing focus on harnessing the power of digital media to bring fresh content to our customers, MTN is excited by the opportunity to bring premium and relevant news content to the continent.”