With many thinking Olamide might lose his endorsement with the telecom giant, ETISALAT, over his un-cultured attitude at the recently held Headies Award, but the telecom company has turned the ugly situation around in their favour. A smart marketing move. Etisalat used Olamide’s Headies speech for their New Ads. “Every Song was a Hit back to back” to “Every Ads was a Hit back to back” #Etisalattitakeover”.
Remember Olamide’s rant over Lil Kesh not winning the Next Rated category; ‘Every … single was a hit, back to back from ‘Lyrically’ to ‘Shoki’ to ‘Efejoku’….; in which he also uttered the phrase ‘street ti take over’, social media has been blazing with funny memes mimicking the rant.