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| Franklin Ozekhome, Founder TINK Africa and Adepoju |
One of Nigeria's top Marketing
Strategists, Franklin Ozekhome, Founder of TINK Africa, a Consumer Insights and
Business Intelligence Platform, established in October 2014, is celebrating the
two years anniversary of a platform has morphed organically in tandem with
global consumer trends, and local business looking to transform their products
and services into experience brands and real-time engagement platforms.
As part of festivities to celebrate
two successive years of sharing real-time consumer insights, consumer trends
and business intelligence with future-focused companies developing innovative
products, tools and services, TINK Africa is launching 3 additional platforms
to fully integrate its current offering.
The company had recently partnered
with local and international institutions to set up the ‘bschool’, a unique
Innovation School for Marketing and Creative Professionals in Nigeria. The
‘b.School’ aka TINK Brand School, is a fully-equipped and digitalized
institution where students study and practice strategy, learn how to become
brand managers, develop and launch products, understudy design thinking,
execute digital campaigns, and create new media platforms, games and tools for
brands and marketers. Entrepreneurs and innovators are given a reason to
re-think everything.
In addition,
TINK has established a Co-Working space called ‘Common Labs’. The Common Labs is a resource platform for startups, entrepreneurs,
freelancers and innovators who share
experience, time and work-space to create new products and services across
industries. These co-work spaces offer a community of professionals, connection,
collaboration and co-creation at work, while remaining in a flexible
environment.
To support fledging start-ups in
Nigeria, TINK is also launching an Accelerator Program & ‘Outcubator’ for
start-ups, in partnership with marketing strategists, venture capitalists and
business leaders. Selected start-ups who'll be coached on creating, branding
and launching new products, and assigned mentors - experienced business leaders
- that will work closely with these companies to successfully bring an idea to
life, and launch their companies into the African market.
The launch kicked off with a
gathering cum networking session of top Creative Professionals, Marketing
Executives and industry influencers. Check out the pictures below
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