Koleosho
Olusegun Nathaniel, a native of Ogun State and the 3rd child of the family of
six is a young Nigerian entrepreneur, brand developer who is the CEO of Klux
Prints.
How
long have you been in the printing industry?
Professionally, I started around 2009 and that was
after I finished my 4 years course in Retailing and Production.
What
are the initial challenges you faced when you started the business?
There
are so many challenges in all businesses. But basically when I started, the
first challenge I faced was a time when I don’t have a laptop to design jobs by
myself, and I will need to use a
graphics designer whereby they will need to charge me more than the price I
will charge my clients.
Secondly,
was when I don’t even have a printing machine to run impression; I had have to
run up and down to get it printed.
Other challenges include doing free jobs for client just
because of referrals. I have done so many free jobs which I saw as sacrifice,
but that kind of sacrifice hurts.
Another challenge is when client tells me they have someone
who will do it for less but I always try my best to convince them that our
services are different, I am not a graphic guy turned printer overnight, it is
what I studied and I'm good at what I do. So many challenges but
with God all things are possible.
What inspired your interest in printing?
The interest started when I finished my WAEC. I did JAMB but JAMB
was actually “jambing” me, so I just decided to try something else. I have a
friend called Ayuba then, I walked up to him and I told him I really want to
know about paper works, like printing, etc. And he showed me the way, so since
then I do go to a printing press nearby with him, where they have like an institute,
so I enrolled myself and I learnt it for like 4/5 years before I finished and I
started my own business.
As an entrepreneur under the present
economic situation of the country, what’s your take on the turn of things and
what effect is it having on your business?
Presently it’s affecting businesses so much, the price of
materials increases every day, when you go to the market there is a paper we call
art-paper, when you go to the market and ask for the price of 135 grams of it
and they gave you a price, by the time you get there the following day the
price would have changed. Meanwhile clients will not even want to listen to you
that the price have changed but you will have to do what you can do to keep the
clients to yourself. It’s really affecting things seriously.
As an organization what services do you
provide?
Basically we do branding, packaging and advertising but printing
is the general name, but as specialized area we have digital printing, upset printing,
screen printing and many other areas but we are
professionals, we therefore provide all of these amongst others. We also do physical
branding advertising, billboard and digital marketing.
What notable brands have you worked with?
I have worked for Gospel Singer Bunmi Akinnanu Adeoye (Omije
Ojumi), Biodun Okeowo, Lee Entertainment, Billy QueB (a London promoter), Alaafin of Oyo, and Brymo. I also did some branding for Lauryn Hill's
concert held in Eko Hotel 2 years ago that was organised by Xmedia. Others
includes famous celebrities like
Fadeke Momoh, Chioma Okorie, Juliet Ibrahim, Iceberg Slim and Total Recall
Media. I did the stage with Buzz Laff by
Owen Gee with his stage on Africa Magic. I also did the stage for All Youths
Award, MAYA Awards and I have worked and still working for so
many entrepreneurs and Agencies home and abroad.
Where do you see
Klux Prints in a couple of years from now?
I see us becoming one of the biggest printing and branding company
in Nigeria and abroad. Although it’s not easy achieving that, because as you
know printing advances every day. There are new technologies, and new machines
are being introduced. But I know with God we will get there.
Nice 1 bro..Jah bless your hustle..Francis Abraham was here
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