Nigerian Breweries Plc, the foremost
brewer in the country has raised the bar in the Ready-to-Drink (RTD) market
with the launch of “Ace Desire,” the first zobo-flavoured
alcoholic drink into the Nigerian market.
Marketing
Director, Nigerian Breweries Plc, Mr. Franco Maria Maggi, explained to
Journalists at the launch in Lagos on Thursday,thatAce Desire is a
sophisticated blend of spirit, natural Hibiscus or zobo extracts, being the traditional beverage produced from
Hibiscus leaves. “This rich combination of a balanced mix of spirit and
Hibiscus extracts contains 5.5% alcohol, and offers a tingling sensation and
rich aroma”, he said.
According
to him, Ace Desire,packaged in a 33cl glass bottle, stands out amongst other
products on the Ready-to-Drink category. He added that Nigerian Breweries, “the
house of quality” has delivered on yet another promise to delight consumers
with the introduction of Ace Desire.
“The
brand’s ambition is to lead in the Nigerian RTD category by establishing itself
as the relentless pioneer of innovation”, Maggi said, while also promising that
the product will be available in outlets across the country over the next few
weeks.
Mr. Franco
Maria Maggi disclosed that the extensions of the Ace brand have always been
informed by the need to satisfy different consumer taste profiles that evolve
and change over time.
It would
be recalled that Nigerian Breweries launched the Ace
brand in December 2014 with an apple-flavoured alcoholic drink called Ace
Passion.In March 2015, Ace Roots, a spirit mixed alcoholic drink made from
African herbs and fruits joined the Ace family, while Ace Rhythm, a mix of
Vodka and Citrus was unveiled in November 2015.
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