It took L’Oréal’s Lancôme cosmetics brand 80 years to
reach that milestone.
Kylie Jenner’s Kylie Cosmetics has been
buzzing since it first launched last year. Now, sales figures for the TV
personality’s cosmetics brand reveal just how popular her products, including
those famous lip kits, have become.
In an interview with Women’s Wear Daily, Jenner and her mother
Kris Jenner (who is also the company’s chief financial officer) provided
documentation that shows Kylie Cosmetics raked in $420 million in retail sales
in 18 months. Sales projections for 2017 are some $386 million, which puts the
company on track to earn a billion dollars by 2022.
While Jenner launched her first product,
Kylie’s Lip Kits, with a limited run of 15,000 units on Nov. 30, 2015, she
doesn’t count those subsequent three months in her sales growth timeline, according to WWD.
The young
makeup mogul may be on her way to becoming an industry powerhouse. WWD cites
how it took L’Oréal’s Lancôme cosmetics brand 80 years to reach $1 billion in
sales in 2015, and Estée Lauder Companies’ Bobbi Brown took 25 years to hit
that number in 2016.
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