Cadbury Dazzle Consumers with New Tom Tom Honey Lemon

Cadbury Nigeria Plc has reinforced its leadership of the Nigerian candy market with the launch of TomTom HoneyLemon, the latest variant of TomTom.Dubbed ‘the new taste of relief’, TomTom HoneyLemon is a yellow candy, with white stripes that has the sweetness of honey, freshness of lemon and coolness of menthol, giving consumers more soothing relief in the throat, while leaving them cool and calm.

In his welcome address at the media launch event for the new TomTom HoneyLemon, which was held at Protea Hotel, Ikeja GRA, Lagos on Friday, July 20, 2012, the Marketing Director, Cadbury Nigeria Plc, Dele Anifowoshe revealed that the new TomTom HoneyLemon was borne out of research that revealed a consumer desire for a warm and calm candy in their mouth and to ease throat discomfort.

“The uniqueness of the new TomTom HoneyLemon lies in the distinctive blend of three interesting flavours; Honey, Lemon and Menthol to create a soothing relief”. He added that, “this latest variant of TomTom, is one which cannot be found in any other candy brand as it truly soothes while maintaining fresh breath”.

Also speaking at the media launch, the Senior Brand Manager, Medicated Candy, Cadbury Nigeria Plc, Bimbo Alabi stated that TomTom has once again blazed the trail in the candy segment with the creation of a new unique category, offering a special combination of Honey, Lemon and Menthol for soothing relief. “TomTom HoneyLemon comes in a beautiful, dainty yellow and white pillow pack, a world class packaging which locks in the coolness and freshness of the brand”, she added.

Mrs. Alabi further stated that the target for the TomTom variant is tilted towards the female gender, but can still be enjoyed generally by consumers who crave for a soothing relief, desiring fresh breath and confidence.