According
to the Telegraph
Bill
Gates is in negotiations with Real Madrid to sponsor the club’s Bernabeu
Stadium, according to a report in Spain.
El Confidencial claims that the tycoon is in talks to rename
the stadium in association with Microsoft. Discussions are at a preliminary
stage and no decision will be taken until the middle of next year.
It
would take a huge offer from Microsoft for a deal to proceed, but there would
be obvious marketing benefits for the company and a large financial incentive
for the club.
The
talks are bound to be met with scepticism by Real fans, given the history of
the stadium and its naming after Santiago Bernabeu, considered the greatest of
the club’s presidents.
Microsoft
and Real already collaborate in promoting education through sport and
technology in Central and South America and the Caribbean.
Few
Spanish clubs have sold the naming rights to their stadiums but it is something
that has proved beneficial to clubs in England, notably Manchester City and
Arsenal. It is commonplace in the United States, where Microsoft is based.
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