Digital content
distribution outfit, Spinlet, has taken steps to prevent unauthorised videos
downloads of its clients
To this effect, the
company is set to use legal means to deak with infringers, plus using education
and other means to protect the contents of its clients
To do this, however, a
dedicated web crawling software employed by its monitoring team, working in
tandem with in-house legal department that will continuously scour the web for
unauthorised posting of content that is exclusive to Spinlet, has been set up
Offenders will be
formally notified of their infringing content and requesting that it be
taken down.
If this does not
work, or the infringer deliberately refuses to take the infringing content
down, then a Cease and Desist notice is sent warning that the outfit will
pursue civil remedies and push for criminal sanctions in the event the music is
not taken down. At the same time though, a similar notification and
request will be sent to the host of the poster’s website, requiring that the
webpage be taken down or the download links disabled.
The Digital Millennium
Copyright Act, passed by the US Congress, has been very helpful in ensuring
that most foreign website hosts comply very quickly with takedown
requests.
"We have found many
Nigerian hosts to be wary of copyright infringement with a real desire to
uphold the law and see artists get their just rewards.
"The most recent
takedowns we requested took place during the recent exclusive release of the
Fire of Zamani, the latest album from Ice Prince, on Spinlet. Within hours of
release, Spinlet’s team found several unauthorised sites offering the music for
free. The great majority of the website owners and domain hosts complied very
promptly with our requests", Mark Redguard, the CEO, Marketing of the
outfit said recently.
He believes that the
majority of listeners want to access music legally and will shun pirate outlets
if the music is easily accessible and is reasonably priced.
Sometimes, some
pirate/unauthorised outlets do not even know they’re doing wrong, so Spinlet
educates such persons by sending informative pamphlets to them and they have
received some positive feedback from such recipients.
Another way of curtailing
this infringement is by policing with Social Media
"Our experience is
that the fans have become increasingly key to our success in finding and
stopping infringers. By fans we mean both Spinlet and artists’ fans. In
addition to this, there is growing peer pressure on social media as requests
for links to illegal downloads are frequently met with derision and
condemnation – there is now a strong sense of responsibility amongst music
listeners, wanting artists to reap the benefits of their efforts.
It is believed that these measures will make it possible for
Nigerian artistes to make money from their contents, thereby helping the
entertainment industry to grow.
No comments:
Post a Comment