Premium beer brand and sponsor
of the UEFA Champions League, Heineken, has announced plans to extend its
first-rate UCL viewing experience across major cities in Nigeria with pop-up
experience centres for consumers. The brand made the announcement at the ‘One
Last Time’ party, it held on Saturday, December 17, 2016, to close the Heineken
House Lagos.
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| Winners of the raffle draw |
“The Heineken House Lagos is
widely known and well regarded. The House has over the years become a true
evidence of the level of comfort Heineken offers to its consumers. However, the
Heineken House Lagos will now be replaced by several Heineken pop-up experience
centers in major cities in Nigeria,” says Ngozi Nkwoji,
Senior Brand Manager, Heineken. The centres will be a mini-replication of the
Heineken House Lagos.
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| One of the winners of the raffle draw |
Nkwoji further noted that the
Heineken pop-up experience centers is an extension of Heineken’s desire to
ensure that the premium Heineken experience is enjoyed by its consumers across
Nigeria.
The Heineken House Lagos, the
first Champions Planet in Africa, was the premium home of exciting experiences
and conviviality as it offered visitors, business leaders and influential
personalities an opportunity to enjoy matches while building new relationships.
The ‘One Last Time’ party was held to celebrate these experiences the Heineken
House provided for fans of the UCL over the years.
At the party which witnessed
performances from A-list artistes such as Tiwa Savage, Falz and Olamide, the
lucky winner of a raffle draw was presented with a KLM business class return
ticket.
The new Heineken pop-up
experience centres will open at the resumption of the 2016/2017 UCL season.
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