If it ain’t broke
and everybody’s making money, don’t mess with it seems to be the mantra chanted
between Curtis “50 Cent” Jackson and Starz today as the premium cabler and the Power EP
and star have extended their overall deal until 2019.
“Continuing my partnership with Starz and Lionsgate is important
to me,” 50 told Deadline on Wednesday of the agreement that adds two more years
to the two-year deal he and the outlet struck in September 2015. “I have a personal connection to each
project I bring to them,” the superstar added with understatement. “I’m able to
deliver shows that have unique stories that can be told on premium cable
television.”
With the Courtney Kemp created Power currently deep in production in its
fifth season, 50 will continue on the NYC-based drama on both sides of the
camera. Through his G-Unit Film & Television, 50 will also be developing
new projects for Starz such as crime and music industry drama Black Mafia Family, with Randall Emmett and
George Furla also as EPs, and the super powered Tomorrow, Today. I also hear there
is a third untitled project on the simmer with 50’s Den of
Thievescollaborators Tucker
Tooley and Christian Gudegast plus Mark
Canton.
“This deal recognizes how Curtis’ abilities have
gone beyond music and business to include acting and show creation,” noted
Starz boss Chris Albrecht of working with 50. “We’re pleased to continue our
relationship and bring new projects to his current and future fans.”
Never hesitant to express himself on
Instagram or otherwise, as Starz and others have learned over the years, 50 has
seen Power surge to the cable heights with 9.3
million viewers on its multi-platform average for its September 3 ending fourth
season. All of which means, Power has been and remains the most watched original series on Starz – and you can take that to da club.
50 Cent is repped by APA and attorneys Stephen Savva and Eric
Feig.
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