Boomplay Music,
Africa’s fastest growing music streaming and download platform, reinforced its
continued contribution to the African content distribution ecosystem, after
being recognized by an independent panel of industry experts at the AppsAfrica
Awards. AppsAfrica is a leading pan-African technology news portal and advisory
service dedicated to delivering the latest insights on mobile, tech and
innovation in Africa. The AppsAfrica Awards aim to celebrate and connect the
best in the African mobile and tech ecosystem with global players, and are
recognized as the premier accolade for anyone operating in Africa’s digital
market.
Boomplay Music won the
award for the ‘Best African App’, with its unique and user-friendly Boomplay
Music application, which gives easy access to millions of songs, videos and
entertainment buzz. The award was announced at the AppsAfrica Awards party in
Cape Town, South Africa on November 6, 2017. Nominated in the same category was
Carter - SA, Asorbia – Ghana, Truecaller Africa and Feastfox – SA. Boomplay
Music led the pack in the category to become the first on demand music
streaming and downloading app to ever win the award.
As at October 2017,
Boomplay Music users have increased to over 16 million, compared to 6 million
at the end of 2016. Meanwhile, the Monthly Active Users have also increased to
9 million, up from only 2 million in the same period in 2016. According to Joe
He, Managing Director of Boomplay Music, over 2 million users are now using the
app to listen to music, watch videos and read news every day.
Boomplay Music app was
awarded for its ease of use, beautiful user interface and innovations,
particularly its significant impact in making music easily accessible to millions
of Africans and ultimately driving more customers to mobile music consumption,
while helping in curbing piracy through smart business strategies and ensuring
intellectual property is duly protected using both technical and commercial
efforts. Boomplay sees to it that content providers are able to make revenues
off their music sales.
Commenting on the
awards, the Managing Director of Boomplay Music, Joe He said: ‘’Bagging the
award for the best African app showcases our renewed efforts to build a
sustainable ecosystem for content providers, while ensuring that content
consumption is a walk in the park for our users. The growth we have experienced
in only a little over two years is super impressive. On behalf of Boomplay
Music, we are emboldened by this recognition and will continue to sharpen our
focus towards confronting digital content consumption challenges with new and
adaptive innovations through technology.’’
Boomplay Music app is
currently available for all android devices in the Google Play Store and will
be available for iOS users in the year 2018.
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