Fashion reality show debut on TV
A fashion reality show is set to debut on Nigeria
television stations, the show tagged ‘The Unilag Fashion Week (UFW) ‘ is a
platform to showcase the very best in the African Fashion industry, providing
an opportunity for the very creative minds and models to show their talents to
the world.
According to Naomi Kofowora Keshinro, London based boss
of Kona
signature who is the brain behind the show told journalists that the event
which will include runway, shows, exhibitions, music and workshops. “ UFW is
not only a reality, it’s a big event that will showcases 40 DESIGNERS, 60
EXHIBITORS and 5 VARIOUS WORKSHOPS. But to ensure that we have the best
designers/models grace our on our runway, we have a short listing process in form
of a competition called THE CATWALK DESIGNERS & THE CATWALK MODELS".
All applicants for THE CATWALK DESIGNERS /THE CATWALK
MODELS would go through a screening process, we would see their portfolio /
previous samples and 16 applicants from each competition would emerge to the
final stage of the process
These 16 applicants would be mentored by a panel of
judges comprising of established designer brands, magazine editors and company
CEOs, who would pass on a wealth of knowledge to the designers/models, ensuring
that they produce a world class collection/portfolio that would gain
international approval” She said.
The London based model confirmed further that judges and guest judges on the panel expected during the competitions include; ADEBAYO JONES, JOAN OKORODUDU, CEO OF AMIGOS AND DARLING HAIR, LARRY OJOMO (monamin),management of VLISCO Editor in chief of DIVA SCRIBE Magazine -ADAOBI Iwenofu and more many others.
“The final 16 applicants would showcase their
collection/model during the fashion week and the emerging winner of the process
would go ahead to win the Star price and title UFW CATWALK TOP DESIGNER /TOP
MODEL 2012. The competition
process would be recorded and aired on TV as a reality programme after the
fashion week”
For the “THE CATWALK DESIGNERS AND MODELLING” auditions
would hold on the 22nd and
23RD OF September
2102.
In the catwalk models category, 16 finalist would be chosen,
they would go into THE CATWALK” house in November and would be eliminated based
on their abilities to be to perform the various tasks given to them.
In the catwalk designers category, 16 finalist would be mentored by a panel of judges
comprising of established designer brands, magazine editors and company CEOs,
who would pass on a wealth of knowledge to the designers/models, ensuring that
they produce a world class collection/portfolio that would gain international
approval. These 16 designers would showcase during the fashion week and a
winner would emerge from the competition to claim the star price listed below
Star prize for the show include N2m, winners will also attend the London Fashion Week 2013
· Exhibit
collection at one of the biggest fashion fair in London, “Pure London 2013”
· Collection
developed and showcased during the Unilag Fashion Week 2012
· Collection
to be given a professional photo-shoot
· Lookbook
developed and given
· Professional
website developed
· Small
run production of some designs produced for sale
· Designs
sold on KonaSignature and UFW E-shop
· Showcase
collection during the African fashion week 2013
· Full
page interview in national newspapers
· Interview
with pictures in an international magazine Diva Scribe
· Interviews
on 2 major TV Stations
· Mentored
by Adebayo jones and KonaSignature for a year
· Free
fabrics courtesy Vlisco
16 successful applicants will showcase their collection
during the UFW
The Catwalk Models
In order to provide equal opportunity to the very creative minds of the young people expected to participate in the UNILAG Fashion Week, there will be a pre-event short listing process in form of a competition to select deserving Models to grace the runway.
One year Contract as Face of an International Brand
· Get
signed to ISIS Models
· Model
at London Fashion Week 2013
· Winner
would be signed to ISIS Model Nigeria & South Africa
· Model
at the Unilag Fashion Week 2012 runway
· Professional
portfolio developed and given
· All-expense
paid trip to London and Grace the London fashion week 2013 runway
· The
completion process would be recorded and show on TV as a reality series after
the competition
· Model
the 2013 Kona signature collection
· Model
at the African fashion week London 2013
· Grace
international runways in 2013
· I
full page interview in National Newspapers
· Interview
with pictures in an international magazine Diva Scribe
· 8
days intensive training and by a qualified personal trainer
· Housed
in luxurious accommodation throughout the contest
· Model
for various designers and brands in 2013
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