ACADA

Wednesday, 3 October 2012

The Unilag Fashion Week (UFW) Debut



Fashion reality show debut on TV

A fashion reality show is set to debut on Nigeria television stations, the show tagged ‘The Unilag Fashion Week (UFW) ‘ is a platform to showcase the very best in the African Fashion industry, providing an opportunity for the very creative minds and models to show their talents to the world.
According to Naomi Kofowora Keshinro, London based boss of    Kona signature who is the brain behind the show told journalists that the event which will include runway, shows, exhibitions, music and workshops. “ UFW is not only a reality, it’s a big event that will showcases 40 DESIGNERS, 60 EXHIBITORS and 5 VARIOUS WORKSHOPS. But to ensure that we have the best designers/models grace our on our runway, we have a short listing process in form of a competition called THE CATWALK DESIGNERS & THE CATWALK MODELS".
All applicants for THE CATWALK DESIGNERS /THE CATWALK MODELS would go through a screening process, we would see their portfolio / previous samples and 16 applicants from each competition would emerge to the final stage of the process
These 16 applicants would be mentored by a panel of judges comprising of established designer brands, magazine editors and company CEOs, who would pass on a wealth of knowledge to the designers/models, ensuring that they produce a world class collection/portfolio that would gain international approval” She said.

 The London based model confirmed further that  judges and guest judges on the panel expected during the competitions  include; ADEBAYO JONES, JOAN OKORODUDU, CEO OF AMIGOS AND DARLING HAIR, LARRY OJOMO (monamin),management of VLISCO Editor in chief of DIVA SCRIBE Magazine -ADAOBI Iwenofu and more many others.

“The final 16 applicants would showcase their collection/model during the fashion week and the emerging winner of the process would go ahead to win the Star price and title UFW CATWALK TOP DESIGNER /TOP MODEL 2012. The competition process would be recorded and aired on TV as a reality programme after the fashion week”
For the “THE CATWALK DESIGNERS AND MODELLING” auditions would hold on the 22nd and 23RD OF September 2102.

In the catwalk models category, 16 finalist would be chosen, they would go into THE CATWALK” house in November and would be eliminated based on their abilities to be to perform the various tasks given to them.
In the catwalk designers category, 16 finalist  would be mentored by a panel of judges comprising of established designer brands, magazine editors and company CEOs, who would pass on a wealth of knowledge to the designers/models, ensuring that they produce a world class collection/portfolio that would gain international approval. These 16 designers would showcase during the fashion week and a winner would emerge from the competition to claim the star price listed below

Star prize for the show include N2m, winners will also attend the London Fashion Week 2013

·        Exhibit collection at one of the biggest fashion fair in London, “Pure London 2013”
·        Collection developed and showcased during the Unilag Fashion Week 2012
·        Collection to be given a professional photo-shoot
·        Lookbook developed and given
·        Professional website developed
·        Small run production of some designs produced for sale
·        Designs sold on KonaSignature and UFW E-shop
·        Showcase collection during the African fashion week 2013
·        Full page interview in national newspapers
·        Interview with pictures in an international magazine Diva Scribe
·        Interviews on 2 major TV Stations
·        Mentored by Adebayo jones and KonaSignature for a year
·        Free fabrics courtesy Vlisco
16 successful applicants will showcase their collection during the UFW

The Catwalk Models

In order to provide equal opportunity to the very creative minds of the young people expected to participate in the UNILAG Fashion Week, there will be a pre-event short listing process in form of a competition to select deserving Models to grace the runway.

One year Contract as Face of an International Brand

·        Get signed to ISIS Models
·        Model at London Fashion Week 2013
·        Winner would be signed to ISIS Model Nigeria & South Africa
·        Model at the Unilag Fashion Week 2012 runway
·        Professional portfolio developed and given
·        All-expense paid trip to London and Grace the London fashion week 2013 runway
·        The completion process would be recorded and show on TV as a reality series after the competition
·        Model the 2013 Kona signature collection
·        Model at the African fashion week London 2013
·        Grace international runways in 2013
·        I full page interview in National Newspapers
·        Interview with pictures in an international magazine Diva Scribe
·        8 days intensive training and by a qualified personal trainer
·        Housed in luxurious accommodation throughout the contest
·        Model for various designers and brands in 2013

Be the face of Unilag Fashion Week 2013

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