Bill Gates is in negotiations with Real Madrid to sponsor the club’s Bernabeu Stadium, according to a report in Spain.
that the tycoon is in talks to rename the stadium in association with Microsoft. Discussions are at a preliminary stage and no decision will be taken until the middle of next year.
It would take a huge offer from Microsoft for a deal to proceed, but there would be obvious marketing benefits for the company and a large financial incentive for the club.
The talks are bound to be met with scepticism by Real fans, given the history of the stadium and its naming after Santiago Bernabeu, considered the greatest of the club’s presidents.
Microsoft and Real already collaborate in promoting education through sport and technology in Central and South America and the Caribbean.
Few Spanish clubs have sold the naming rights to their stadiums but it is something that has proved beneficial to clubs in England, notably Manchester City and Arsenal. It is commonplace in the United States, where Microsoft is based.