Monday, 11 November 2013

GoldenTree Expands its Market Position

Cocoa Processing Company (CPC) Ghana, the producer of GoldenTree chocolate confectioneries and other semi-finished cocoa products, further expands its leading market position in Africa, with its participation at the Lagos International Trade Fair.

Speaking at the GoldenTree Partners’ Forum which held at Protea Hotel Westwood Ikoyi, Lagos, Marketing Manager, GoldenTree Genevieve Pawar, said CPC participation at the fair marks a major milestone and a significant market entry for the brand into the Nigerian market, giving the company a truly localised footprint. She said the goal is to create awareness and generate sales leads for GoldenTree range of chocolates in a strategic pursuit to expand its market in Nigeria.

According to her, "Our participation at the Lagos International Trade Fair opens a new vista for GoldenTree, we are opening up one of the most attractive growth market in Africa, adding to our strong presence in the chocolate business. With this move, we will make our products more readily available to Nigerians. Together with our strategic agent in Nigeria, Anthill Investment Limited, we have the wherewithal to efficiently create market channels for the brand to reach more consumers. Thisformal entry in the Nigerian market is an important first step and we are currently working on very interesting strategy to cultivate more consumers for the brand in the country."

Also speaking at the forum, Managing Director, Anthill Investment Limited, Olamilekan Asa-Afariogun, said Anthill is pleased to partner with Cocoa Processing Company on its drive to make GoldenTree readily available to more Nigerians. According to him, “We are extremely pleased for the opportunity to grow the GoldenTree in the Nigeria market. This move aligns with Anthill`s drive to promote the consumption of healthy products in the country. Our aim is to grow the market for GoldenTree and we have lined up activities that will position the brand going forward”.

GoldenTree, which is NAFDAC approved, is a Monde Selection Competition Award winner. The Monde (World) Selection Award was instituted by the International Institute of Quality Selection based in Brussels, Belgium. The mission of the Institute is to establish, with complete impartiality, international quality labels that guarantee the organoleptic quality of food products presented to consumers. GoldenTreechocolates are made from premium quality Ghana cocoa and are devoid of artificial additives. It offers consumers the health-filled benefits of cocoa.
Established in 1965, Cocoa Processing Company Limited (CPC) is a limited liability company incorporated in Ghana on November 30, 1981.The shares of the company are pu6bbbbgblicly traded on the Ghana Stock Exchange. It comprises three state-of-the-art factories: two cocoa factories and a confectionery factory. The cocoa factories have an annual throughput of 64,500 metric tonnes of premium Ghana cocoa beans which it processes into semi-finished products such as cocoa liquor, cocoa butter, cocoa cake and cocoa powder under Portem brand name.

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