National Carrier, Globacom has added the “Bumper-to-bumper” crooner, Wande Coal to its rich repertoire of brand ambassadors, thereby deepening its youth market penetration.
Wande Coal whose full name is Oluwatobi Wande Ojosipe was officially presented to the public at the Mike Adenuga Towers, Headquarters of Globacom in Lagos on Tuesday.
The hip-hop artiste expressed happiness for being signed on as a Glo Ambassador and promised to further add value to the brand.
“A big thank you to God. Heartfelt gratitude to Glo. It is a dream come true for me to be signed on as a Glo Ambassador. Coming from Mushin and being so recognized by an international brand, I promise to work hard to justify my appointment. I will portray Glo in everything I do from now. Everything is now green,” Wande Coal enthused.
Speaking at the unveiling ceremony, the Head of Gloworld, Mrs. Brenda Akhigbe, described Wande Coal as an icon and a household name in entertainment who is expected to increase Globacom’s brand equity.
“Having a robust list of top Nigerian entertainers, movie stars and musicians as Glo Ambassadors is one of the ways we empower the Nigerian youth and contribute to the development of music and entertainment. We see these Ambassadors as role models who are expected to be above board at all times.”
“Wande Coal will complement our robust list of brand ambassadors and deepen our business strategy of using brand ambassadors to drive our penetration into the youth market in the Nigerian telecoms industry and other countries where we have our footprint”, Akhigbe said.
The unveiling of Wande Coal brings the number of Globacom brand ambassadors to twenty one, and the list of iconic A list artistes include PSquare, D’banj, Lagbaja, MI, Flavour, Waje, Bez, Naeto C, Omawumi and Chee to mention a few.