Nigerian media giant, Optima Media Group popularly referred to
as OMG, has announced the return of global music phenomenon, Nigerian Idol for
its fourth season.
The world’s number one singing competition, which debuted across
Nigeria in 2010, has seen three successful editions with each season being
better than the last.
After an electrifying third season that produced Moses Adigwe,
the first male winner in the history of the talent hunt in Nigeria, the fourth
season will kick off this January with auditions to hold in five cities across
Nigeria including Lagos, Benin, Port Harcourt, Calabar and Makurdi.
Following the tradition of the show, Nigerian Idol will last for
five months and will feature tough drills, surprise evictions, grueling
rehearsals resulting to stellar performances.
"The
fourth season of Nigerian Idol will be an even more exciting television
experience,” says
Rotimi Pedro, CEO of OMG. “As the World’s no 1 TV show, we are
committed to ensuring that the standards from the past three seasons - in terms
of content, production and interactivity are surpassed with Season 4. This is
Idol - it's the real deal," opines Mr. Pedro.
There
are only winners on Nigerian Idol this season as Etisalat and other sponsors
will give premium prizes not just to the winner, but also to the runners-up and
others from the Top Ten. The winner of the show gets N7.5 million, a Galaxy
Tab, a Blackberry, an iPod and a brand new SUV car. The first runner up gets
N1.5 million, a Galaxy Tab, Blackberry and iPod; and the 2nd runner up will
receive N1million, a Galaxy Tab, a Blackberry and an iPod. In addition, each of
the finalists from 4th to 10th place will also receive N100, 000, a Galaxy Tab,
a Blackberry and an iPod.
Modupe Thani, Head, Sponsorship and
Events at Etisalat say, “Etisalat is happy to associate with a global brand
like Idols because it meets the needs and aspirations of Nigeria’s teaming
young population. Etisalat will continue to leverage on Nigerian Idol to reach
out to Nigerian youths”.
The show airs from February 2014 and
will close with the announcement of Nigerian winner at a grand gala in June
2014.
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