Nigerian media giant, Optima Media Group popularly referred to as OMG, has announced the return of global music phenomenon, Nigerian Idol for its fourth season.
The world’s number one singing competition, which debuted across Nigeria in 2010, has seen three successful editions with each season being better than the last.
After an electrifying third season that produced Moses Adigwe, the first male winner in the history of the talent hunt in Nigeria, the fourth season will kick off this January with auditions to hold in five cities across Nigeria including Lagos, Benin, Port Harcourt, Calabar and Makurdi.
Following the tradition of the show, Nigerian Idol will last for five months and will feature tough drills, surprise evictions, grueling rehearsals resulting to stellar performances.
"The fourth season of Nigerian Idol will be an even more exciting television experience,” says Rotimi Pedro, CEO of OMG. “As the World’s no 1 TV show, we are committed to ensuring that the standards from the past three seasons - in terms of content, production and interactivity are surpassed with Season 4. This is Idol - it's the real deal," opines Mr. Pedro.
There are only winners on Nigerian Idol this season as Etisalat and other sponsors will give premium prizes not just to the winner, but also to the runners-up and others from the Top Ten. The winner of the show gets N7.5 million, a Galaxy Tab, a Blackberry, an iPod and a brand new SUV car. The first runner up gets N1.5 million, a Galaxy Tab, Blackberry and iPod; and the 2nd runner up will receive N1million, a Galaxy Tab, a Blackberry and an iPod. In addition, each of the finalists from 4th to 10th place will also receive N100, 000, a Galaxy Tab, a Blackberry and an iPod.
Modupe Thani, Head, Sponsorship and Events at Etisalat say, “Etisalat is happy to associate with a global brand like Idols because it meets the needs and aspirations of Nigeria’s teaming young population. Etisalat will continue to leverage on Nigerian Idol to reach out to Nigerian youths”.
The show airs from February 2014 and will close with the announcement of Nigerian winner at a grand gala in June 2014.