Etisalat Wins Two Mobile Money Awards at the
Kalahari Awards
As a
reward for prowess in innovation, the fastest growing and most innovative
telecommunications company in Nigeria, Etisalat was awarded two Kalahari Awards
for “Best Mobile Money Innovation” and “Best Industry Collaboration in
the Mobile Money Space in Nigeria” at the just concluded 4th Mobile
Money Expo held at Oriental Hotel, Lagos.
Speaking
on this recognition, Director,
Business Segments at Etisalat Nigeria, Lucas Dada on
behalf of Etisalat Nigeria, expressed gratitude to the Nigerian market and its
subscribers; reiterating that it is as a result of the continued patronage of
Nigerians that Etisalat has been able to grow into a major player with a
growing subscriber base of over 17 million in just five years of operation.
“We are
thankful to all our customers and to the organizers of the 4th Mobile Money
Expo who have given us the opportunity to become not just a network but a brand
to be reckoned with in the telecommunications industry. As a company, we are
grateful for these awards but we will not rest on our laurels. We will continue
to make sure that we push for more cutting-edge innovation and Quality of
Service for all our customers.” He said.
The Kalahari Awards are given to
organizations that have made significant contributions to the mobile financial
sector and are poised to make considerable market impact in the future. The
awards honour the best of the breed across all sectors and segments of mobile
financial services covering mobile network operators, financial institutions,
independent providers, systems and application providers, regulators,
international development agencies, micro finance organizations and individuals
in the mobile financial ecosystem in Africa and beyond.
The two day event featured papers
and discussions on industry relevant issues. Speaking on Promoting
Financial Inclusion through SME Retail Businesses in Nigeria, Dada revealed
that ‘studies done by IFC show that 96 percent of
businesses in Nigeria are SMEs while SMEDAN has identified 17 million SMEs in
Nigeria that contribute significantly to the nation’s non-oil GDP. Therefore,
Etisalat is investing in financial literacy, reducing barriers to market entry,
providing market development, growing activity rates of small merchants and
providing merchant payment solutions. The EasyWallet
is one of our strategies of facilitating financial integration of the
SMEs.’
Dada said the Etisalat Easywallet, a SIM application solution, provides access to mobile
money operators, in line with the Central Bank of Nigeria’s cashless policy.
Etisalat’s EasyWallet is the
first to partner with prominent Nigerian banks and independent Mobile Money
Operators including First Bank, GTBank, Stanbic IBTC Bank, Zenith Bank and
Pagatech. It is a
convenient and the most secure platform,
which provides value added payment services for our customers such as
Peer-to-Peer transfers, Bills Payment and Airtime top-up directly from a mobile
device
and helps our corporate clients (SMEs) to also enjoy benefits of cost
reduction, inventory management, streamlining intermediaries, ensuring price
transparency and competitiveness.
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L-R: Analyst,
Mobile Financial Services, Etisalat Nigeria, Adesina Adeyanju; Managing
Director, Digipact International Limited, Kenya, Sabine Some-Mensah; and
Specialist, Mobile Payments, Etisalat Nigeria, Olamide Ogundero after Etisalat
Nigeria received the 2014 Kalahari Award for "Best Mobile
Money Innovation" at Day Two of the 4th Mobile Money Expo
themed ‘Promoting Financial Inclusion’, held on Thursday, 13th February,
2014 in Lagos, Nigeria.
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