African music and youth lifestyle brand MTV Base (DStv Channel 322) has revealed that hip hop hit-maker French Montana is to join the line-up for the 2014 MTV Africa Music Awards (MAMA). The critically acclaimed hip hop star will be performing at the global celebration of African music, talent and youth culture, taking place on 7 June at the International Conference Centre in Durban, KwaZulu-Natal, South Africa.
French Montana joins the star-studded line-up of previously announced African artists, including Miguel, Davido, Mafikizolo, Uhuru, Flavour, Oskido and Tiwa Savage, in the stunning music event and live telecast that will be broadcast around the world on MTV, MTV Base, BET International and affiliate stations.
Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks Africa commented, “We are thrilled that French Montana will be joining Miguel and Africa’s most exciting contemporary artists in KwaZulu-Natal in June for the MTV Africa Music Awards. MAMA 2014 is on track to be the most exciting music awards ceremony ever staged on the African continent.”
French Montana is one of the hottest artists on the contemporary hip hop scene. The Moroccan-born game-changer emigrated to The Bronx, New York, aged 13, and quickly acclimatised to life in the city thanks to his infatuation with hip hop.
Montana established himself in the hip hop genre in 2002 when he began releasing his “Cocaine City” series of DVDs which featured interviews with established hip hop artists and unsigned talent.
Celebrating musicians and achievers who have made the most impact on African youth culture throughout the year, MAMA 2014 takes place at the ICC, Durban, South Africa on Saturday 7 June. For the first time ever, the awards is premiering LIVE across Africa on MTV Base (DStv Channel 322) and MTV (DStv Channel 130) at 21:00 CAT.
With hundreds of thousands of votes already cast, public voting for 2014 MTV Africa Music Awards continues online at www.mtvbase.com until midnight on 4 June 2014. The winners of the MTV Base Leadership Award and Best Video are chosen exclusively by MTV Base. Voting for Song of the Year continues up until the show on 7 June.
Tickets for the 2014 MTV Africa Music Awards KwaZulu-Natal are on sale at www.computicket.com, on 0861 915 8000 and at Computicket retail outlets. Seated tickets cost R450 (incl. VAT) while general access (standing) tickets are R200 (incl. VAT).For more information on the MTV Africa Music Awards KwaZulu-Natal supported by Absolut & The City of Durban, please go www.mtvbase.com, like us on Facebook at www.Facebook.com/MTVBaseVerified, or follow us on Twitter @MTVBaseAfrica. To join the conversation about the awards please use the hashtag #MTVMAMA.