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(L-R):
Ex-Internationals and former African Players of the Year Victor, Ikpeba and
Kanu Nwankwo, former Super Eagles Coach, Christian Chukwu, Globacom’s Head of
Operations, Mr. Bisi Koleosho, and former Captain of Super Eagles, Jay Jay
Okocha, at the unveiling of a unique campaign to galvanise the Super Eagles to
victory in Brazil, “Go Ahead Eagles” in Lagos on Monday.
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....mobilizes nationwide support for
Super Eagles’ World Cup drive
Globacom, Nigeria’s
biggest sponsor of football, has launched a massive World Cup campaign tagged
‘Go Ahead, Eagles’ to mobilise support for the World Cup campaign of the country’s
national team, the Super Eagles. The campaign has several components, including
a series of inspirational songs, television commercials and Nigeria's first
online reality show, which will enable Nigerians to follow and engage with the
team real time throughout their drive for glory in Brazil.
Speaking during the
official launch of the campaign in Lagos on Monday, Head of Operations,
Globacom, Mr. Bisi Koleoso stated that the Go Ahead Eagles campaign will galvanise the support of millions of
Nigerians toward ensuring that the Super Eagles not only excel in
Brazil but also set the record of being the most successful African team at the
World Cup by being the first national team in the continent to make the last
four. “The Super Eagles MUST GO AHEAD,” he stated, adding that all the
communication materials in support of the team will be released with the theme
One Nigeria, One team, One Network. He therefore called on all football-loving
Nigerians to rally behind the team like never before and join Globacom as the
company unveils the most comprehensive support-base ever for the Super Eagles
since Nigeria started participating at the World Cup.
In order to heighten
excitement around the Super Eagles' campaign and stimulate football fans to experience the buzz, Globacom
said Nigerians can download the Super Eagles
Anthem as their caller tunes by sending, via sms, Tune 070033 to 7728. The
caller tune costs N50 per download and is valid for 2 months.
The special songs for
the Super Eagles include "Power to Win", rendered powerfully by MI
and Flavour; "Remember Me" by Psquare and a medley of popular
football songs by various Globacom ambassadors including Burna Boy, MI,
Omawunmi, Waje, Sammy Oposo, Bez and Sani Denja.
The campaign also
includes a series of energetic television commercials including Unstoppable
which inspires the Eagles to conquer the World in Brazil, the Football Music
Video featuring MI and Flavour, the Anthem and Football United. “We strongly
believe that with the support of Nigerians, we shall meet our aim of bringing
the country together to massively support the Super Eagles to victory in
Brazil,” Koleoso stated further.
The Glo Online
Reality Show will be built around the Super Eagles and will involve exclusive
player interviews and behind-the-scene online coverage of the Super Eagles’
exploits before, during and after the mundial.
Mrs. Juliet
Ehimuan-Chiazor, Country Manager, Google,
with whom Globacom is partnering to activate the online leg of the
campaign, said the telecom company had leveraged the power of technology to
mobilise support for the Super Eagles.
"We are going to
do three things under this Glo campaign for the Super Eagles. There will be
Google Plus Hangout where Nigerian football fans can interact with their stars. There will also be an opportunity
for fans to send their pictures digitally to their Super Eagles stars to be
autographed. The fans will also have the privilege of sending e-cards to the
Super Eagles players with their goodwill messages to the players. With the Online
Reality Show, Nigerians on the Glo network can regularly follow what is
happening behind the scene, how the Eagles prepare for matches and the footages
of the team in camp," she disclosed.
"Google is glad
to be a part of this vision. We are happy to collaborate with Globacom to show
what is possible through technology," she said.
Ex-international, Jay
Jay Okocha expressed happiness at the grand support being extended to the Super
Eagles by Globacom, adding that he wished his squad received as much support
during their own World Cup Campaign.
He stated that with
such support, the team would do very well at the Mundial.
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