EXCLUSIVE: HOW DAVIDO EMERGES NIGERIA’S MOST HARD WORKING ARTISTE

Ever since he stormed the Nigeria’s music scene with his first single, “Back When” featuring rap star Naeto C, It instantly dawned on me that this young man is destined for greatness, though many people didn’t give him a chance because of his wealthy background which later culminated into the “Omo Baba Olowo” alias he now bears. But Davido has proved all the people that were skeptical about him becoming successful in the trade wrong. 

 

Though I have my own fear and reservation about how far this young man can go especially when he was signed by Nigeria’s telecom giant MTN as an ambassador for her Pulse youth brand. I was like, “this guy is barely a year in the industry and he is already having an ambassadorial deal”. Many people at this time shared my sentiments and believe it’s the Nigerian “arangee” ways of things. But it seems the telcom sees what we are not seeing then. Today, Davido is about the most bankable Nigerian artistes. Playing concerts and shows across Africa, Europe and the United States. He is now the toast of most show promoters. 

I gathered this from a reliable source that the young man is currently having over 70 collabo requests from far and near, having done more than enough already in the last 2 years. 

Born David Adedeji Adeleke to a billionaire father, Chief Deji Adeleke, Davido is the last child in a family of five. His mother, the late Dr. Vero Adeleke, was a university lecturer. He was born in 1992 in Atlanta, Georgia, USA and he attended the British International School, Lekki, Lagos before proceeding to study Business Administration at Oakwood University. 

He recently graduated with honours in Business Administration from the Babcock University, Ilishan. 

His current two singles ‘Skelewu’ and ‘Aye’ are topping the music charts across Africa and he was recently crowned the new prince of hiphop at the MTV base MAMAs Awards with his winning of the ‘Artiste of the Year’ and he also carted home the ‘Best Male’ awards. 

In the last three years, Davido has churned out hit songs such as “E Ma Dami Duro”, “Ekuro”, “Gobe”, “Feel Alright ft Ice Prince” among others.

WORDS: BIODUN CASTON-DADA