Saturday, 30 May 2015

PHOTOS: Africa’s Largest ‘Orijinal’ Drum Unveiled by Guinness Nigeria

Guinness Nigeria Plc, Nigeria’s foremost brewing company, has once again demonstrated its leadership in the industry as the company unveiled the largest drum ever built in Africa at an event in Lagos. The Orijinal drum, a cultural icon, is an extension of the Orijin ideology of celebrating the contemporary African culture. The brand recently received the endorsement of Royal Fathers across Nigeria as the drink of heritage for Africans. The drum located at the National Art Theatre, Iganmu Lagos, distinctly stands at a vantage point; a pride for all Nigerians. Speaking at the unveil, Portfolio Director, Larger and RTD, Guinness Nigeria Plc, Ms. Eyitemi Taire, said “the Largest African drum is another landmark in our journey as a business and eulogizing Orijin as the original drink for Africans”. “A drum announces the presence of the royals and the revered; it represents everything African. It is the single identifier that cuts across all African cultures. 

It represents the vibrancy, energy, uniqueness, and interconnectivity of Africans which perfectly reflects the essentials of the brand’s originality” Taire said. On Orijin as a drink of culture and heritage, Taire explained, “we recognize the value of our culture and will do everything possible to keep our heritage. Orijin connects with our people at this level just in the same way a drum connects. Where ever there is a drum there is celebration. And wherever there is celebration, you can be sure there is Orijin, the drink of tradition.” 

“This drum we just unveiled is representative of both traditional and modern cultures that abide in Africa. We have high hopes that this drum will stand as an inspiration to Orijin lovers nationwide. We are proud of our achievement here today. The drum is clearly the largest and that underscores the ingenuity of Africans” Taire enthused. In his comment the Ojora of Ijora, Oba Abdulfatai Ojora, represented by Chief Joseph Ogunmola, commended Guinness for producing an iconic drink like Orijin. Speaking about the drum, Chief Ogunmola said, “The drum represents our vibrancy as Africans. It is an important part of our cultural heritage. This largest drum in Africa is a great innovation from Guinness Nigeria and we thank them for showcasing and taking our culture to the next level”. Reassuring consumers of continuous quality, Taire said the production of Orijin attests to Guinness Nigeria’s leadership position in innovations in the alcoholic beverage industry. “The company’s track record on product innovation in the past eight years has been very impressive. The advent of Orijin into the Nigerian market is a result of thought leadership by Guinness Nigeria. As a company, we are continually looking for new ways to satisfy our consumers and Orijin is another attestation to this resolve. We have been in the fore front of innovation particularly now with the largest drum in Africa. We encourage all our consumers to enjoy their Orijin responsibly always” Taire informed. 

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