Sulcata
World Entertainment is a Youth Marketing
company that prides itself as being the "Gateway
to the Youths". Sulcata Entertainment is the event company that took
up the challenge of organizing University pageants in a way people never
expected, their first was the Miss Unilag beauty pageant in 2011. The pageant
which as at that time had lost its glory and credibility was redeemed as
Sulcata rebranded the event by introducing the signatory catch-phrase "Who Is She?", which has over the
years become its pageant brand and now sits as the biggest, most anticipated
event in University of Lagos.
At the Miss Unilag 2011 event, the Lagos
State University Student Union (LASUSU) was represented by its Social Director,
Mr Jerry Kabiri who after seeing what Sulcata World Entertainment did on the
project invited them to do the same in Lasu in 2012.
At that time, the Miss Lasu beauty
pageant had a poor history and hadn’t been held in 5 years. Also at that time,
there was an alarming rate of negative news circling the school
"Lasu" which made it difficult for any brand to want to identify
with. Sulcata World Entertainment saw through the air of negativity, and still took
up the challenge to not only organize the event, but to also re-brand the image
of the school. That led to the establishment of the campaign "#TeamRebrandLasu"
(eyes
on the positive) which was to highlight on the positive sides of the
school.
The event proper which took two long
weeks with the grand finale held on the 8th of August 2012, had Miss
Ajoke Badmus emerge as the winner and was awarded with the star price
of a Car. The event was highly anticipated and thus attracted a massive
turn-out of students and guests from the corporate, government and
entertainment circles. From then till now, Miss Lasu 2012 stands as the biggest
event to have been staged in Lasu and Queen
Ajoke Badmus as the most accepted, most relevant and the most influential
Miss Lasu Queen as she championed the
#TeamRebrandLasu campaign and executed a lot projects that portrayed Lasu
in a very positive light.
Due to the change of power in the student
union government of the school, the Miss Lasu beauty pageant was given to
another company to organise in 2013 and
2014 with the resultant effect being a huge decline in the standard and image
of the brand.
Thus in the light of bringing back the
glory days, the current Lagos State University Student Union (Lasusu)
executives has reached out to Sulcata World Entertainment, who have decided to
take up the challenge to once again restore the glory that was previously brought
and has been lost over the years by organizing the 2015 edition of Miss Lasu.
After releasing different teasers which
generated a lot of buzz and kept people guessing what they were up to, they
organized an unveiling party to reveal the mystery behind the teaser "WHO IS SHE" to be MISS LASU 2015 and also to officially
tell the public that SULCATA would be organizing the pageant. The party was a
success as it was graced by the influential youths of not only Lagos State
University but many others, and the media was also well represented.
Preparations for the event is already
on-going and a proposed date for the final event has been fixed to be September
11, 2015.
The event "Miss Lasu" has
been defined in the following ways:
·
It is a
culture and a tradition now in Lasu, the only event that brings the whole
school together, from the management to the students, alumni and non-teaching
staffs - Bamgbose Adedolapo Taofeeq
(LASUSU Social Director 2014/2015).
·
It is
basically the image of Lasu to the outside world, it is what people see outside
to try and think of what Lasu will look like - Jerry Kabiri (LASSU Social Director 2011/2012)
·
It is
another brand/office in the University that can effect a change in the image of
the University without being a part of the Student Union Body - Mr Sulaimon Wasiu Adeyemi (LASUSU President
2014/2015).
Miss Lasu 2015 promises to meet and
beat the expectation of the students, the media and the world at large as
Sulcata World Entertainment in partnership with the Lagos State University
Student Union (Lasusu) led by the president Mr Sulaimon Wasiu Adeyemi and his
Social Director Bamgbose Adedolapo Taofeeq, will deliver a classy event, which
will assuredly portray LASU in a more positive light.
NOTE: SULCATA WORLD ENTERTAINMENT is also marking her 5th
year anniversary this year. And to celebrate how a small company that was birth
out of the mind of Oraka Nnanyelu whom is the CEO, has shun beyond all odds.
Sulcata Entertainment has a lot of activities/events lined up, some of which
includes:
·
Miss
Unilag 2014 Queens's Project
·
Ignition
·
Miss
Unilag 2015
·
Miss
Lasu 2015
·
MMM all
Campus Games/Party
·
Little
Drops Care Initiative
Sulcata World entertainment, known as
the "GATEWAY TO THE YOUTHS" is poised to empower its target platform
through diverse initiative and platforms, and also help brands gain strategic
access to the youth and campus market in ways that guarantee their desired
return on investment.
You can contact Sulcata World Entertainment
via:
·
Email:
sulcataent@gmail.com
·
Phone:
08037263785, 08053241625, 09098072190
Or on social media:
·
Twitter
& Instagram: @Sulcataent
·
www.facebook.com/sulcataent
·
www.youtube.com/sulcataent
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