After a
successful run in 2014, the Nescafé Get Started Tour is back and restyled for
2015 to help African youth turn their dreams for a better Africa into a
reality.
From 21
April to 9 June 2015, the Nescafé Get Started Tour truck travelled across Ivory
Coast, Senegal, Burkina Faso, Nigeria, and Cameroon to collect the dreams of
young people: dreams of starting their own success stories and of making a
positive impact on their community and on the continent as a whole.
This year,
Nescafé was amplified the Get Started
Tour with digital support and a mobile campaign to exceed the impressive figure
of more than 10,000 dreams collected last year. Young starters registered and submitted
dreams in the areas of environment, technology, culture or health and vote for
the best dream on the Get Started Africa website.
A mentorship
programme was included in the 2015 edition of the Get Started Tour.
“This year's
‘Get Started’ is about creating a deeper connection with the youth and
inspiring them,” said Roman Irrure, Business Executive Manager of Nescafé at Nestlé Central and West Africa. “It’s not
just about dreaming, but making dreams more concrete and powerful.”
With the
help of influencers from various West African countries, the programme will
support young entrepreneurs through funding and coaching. It will also foster
their entrepreneurial spirit and encourage peer networking.
The Nescafé
team and a group of popular and influential West African bloggers and
entrepreneurs will select four finalists based on relevance and public vote.
The finalists will be provided with mentoring sessions via Google Hangout
before they present their dreams to a jury. The winner will receive financial
support to “Get Started” on his dream.
Last year’s winner,
Muazu Adamu, a 21 year-old-student from Nigeria, won $20,000 towards
implementing his dream of lighting up Africa by boosting power produced from
power generators.
Let’s get
started with positive stories from African innovative and passionate minds.
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