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Thursday, 13 August 2015

Skye Bank Launches ‘The Skye is big enough’ commercial, jingles



L-R Mr. Akintunde Akinwale, MD Centerspread FCB, Mrs Abimbola Izu, ED Corporate Services, Skye Bank Plc, Panshak Zamani Aka Ice prince , Mr. Kolade Ojo-Osagie , Treasurer Skye Bank Plc.


Skye Bank Plc has many reasons to roll out the drums in celebration this year.  It took a giant step towards frontline leadership in the nation’s financial services industry through the in-organic route of the acquisition of Mainstreet Bank Plc, thrusting it to the fourth position in terms of size.  The acquisition enlarges its branch network to 469 nationwide, while its balance sheet is in excess of N1 trillion.
This bold and daring growth strategy automatically translates into enhanced capacity, increased capital, strong fundamentals and enlarged size, all of which have combined to make the bank better able to serve and meet the needs of its customers. The expanded branch network has made access to its banking services closer to the customers, just as it leverages information technology to bring efficiency and convenience as components of its service offerings.
In the midst of the change taking place in the bank, it also made enormous investments in its human capital and information technology. First, it upgraded its banking software from Oracle Flexcube 6.0 to the latest version, Oracle Flexcube 12, which has multiple capabilities and self service features. The workforces received the best training and are still being trained on relevant job skills to make them effective.

To tell its customers and the general banking public these positive changes, the bank is now beaming the light on what it has done, is doing, as well as bringing its efficient services closer to the customers, helping business and individuals through financial solutions package, showcasing its well trained, dedicated and committed staff, among others.
At the launch of the bank’s new television commercial and radio jingles campaign tagged ‘The Skye is big enough’ in Lagos last week, Skye Bank’s Executive Director, Corporate Services, Mrs. Abimbola Izu, said the Skye is big enough for anything that individuals and customers have passion for and anything the customers dream about to do.
“We are not saying we are big enough in terms of size, but we are big enough in terms of skills, technology, sound corporate governance structure, system, policy, risk management principles in place, knowledgeable and dynamic management that we have.
“Whatever it is that you want to do, we are big enough to help you do it. Our staffs are committed, loyal, dedicated and ready to help you. We have smart ideas, smart technology, smart people to help you’, she said.
To depict this reality, the television commercial and radio jingles feature three young Nigerians who rose from grass to grace through determination, focus and hard work. The individuals are a popular hip hop musician, Ice Prince Zamani; Managing Director of Marine Platforms, a leading maritime company, Mr. Taofik Adegbite and a blogger, Ladun Liadi.
Ice Prince was a bar attendant before his break through while Adegbite was a security man in the United Kingdom as an undergraduate. Ladun, on the other hand, was hawking goods on the street of Lagos before she pursued her passion in blogging.
On the choice of these people for the commercial, Izu said,” We are not doing celebrity endorsement but we want to people who can tell their stories to inspire others. We have carefully selected these celebrities so that others can be inspired”.
Izu said their stories were similar to the bank’s story in 2006 shortly after the birth of Skye Bank. “In 2006, Skye Bank was number 23 in the industry. We had no brand identity then. Time was when you say Skye Bank and people would say ‘what is that’? It was an arduous task to build the brand. We knew it would be difficult to convince our customers that we could help them grow their business, hence the need to build our brand identity”, she said
She encouraged people with humble beginnings not to be ashamed but to strive to be successful, saying ‘we will be patient with you, stand by you because we are a product of small beginning.

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