Upcoming Nigerian artistes can now
get their videos played on MTV Base with the introduction of an interactive
platform called #BaseRateOrHate which gives members of the public the chance to
choose which upcoming artistes’ videos get played on MTV Base.
The contestants’ videos are
available at www.basenigeria.com where viewers can watch
and then vote for their favourite video. The video that wins the highest number
of votes will get to be played on MTV Base Channel 322 to an audience of more
than 90 million people across 50 African countries.
This month’s contestants
are Kefchild (@kefchild) with ‘Oluwa’, Icee
(@iceebnw) with ‘I No Go Tell’, Banging (@wwwbanging) with
‘Good Morning’ and Loxxy (@loxxymusic) with ‘Jeje’.
Commenting on
#BaseRateOrHate, Head of Marketing and Communications, Nigeria at Viacom
International Media Networks Africa, Collette Otusheso said,
“MTV Base has given a lot
of Nigerian artistes a huge platform to grow and improve over the years and it
makes us happy to continue in this tradition. We decided that the process
should be democratised, and our viewers who actually watch the video content on
MTV Base should be the ones to decide which upcoming artiste they want to
listen to and see on TV. #BaseRateOrHate is a game changing platform for future
music stars in Nigeria because it places the power to become known and liked
squarely in the hands of viewers. We are very proud to once again be at the
forefront of promoting Nigerian talent the right way as is our tradition.”
#BaseRateOrHate is
the latest in a series of interactive platforms by MTV Base which continues
to to set the pace as a dynamic and responsive media channel. You can
join the conversation and rate the featured upcoming artistes on Twitter using
the hashtag #BaseRateOrHate.
To find out more about MTV
Base Rate or Hate, and to watch this month’s videos and vote, click here
Watch the first episode of MTV Base
Rate or Hate here.
No comments:
Post a Comment