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| L-R: Denrele, Dbanj- Co-host of Lip sync Battle Africa and Ebuka |
MTV Base is set to unveil a revolutionary content catalogue with a
number of fresh programmes targeting young urban African viewers set to be
launched in the coming few days. The programming campaign tagged "My
Life, My Base" will include a fresh new on-air look, image
campaign and a slate of new content and initiatives that reflect the tastes and
attitudes of Nigerian viewers. The brand's new shows and content will
drive greater audience interactivity and participation while celebrating
superstar music talent, and a wider variety of creative from different
disciplines.
The launch of the new-look channel will be marked with a number of
big mall activations, meet-and-greets and club tours in Lagos, Enugu and Abuja
alongside celebrities hosting the new TV programmes.
MTV Base viewers will be entertained by explosive new entertainment,
which kicks off with the return of the flagship magazine show, now dubbed “The
Bigger Friday
Show” hosted by Falz The Bahd Guy. ‘The Bigger Friday Show’ will
premiere at 6.00pm
on 29 April.
On Saturday 30
April at 6.00pm, the heavily anticipated reality series ‘Lip
Sync Battle Africa’, hosted by D’Banj and South African actress Pearl
Thusi will make its debut on the channel. The weekend will be rounded off
with the MTV Base News Roundup, featuring 4 high profile influencers as
panelists. The show will take a critical look at the hottest local and
global news relevant to Nigerian audiences, with strong opinionated commentary
from the panelists.
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| L-R: Ehiz, Denrele, D'banj, Falz, Alex Okosi and Ebuka |
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| L-R: Denrele, Dbanj, Falz, Alex Okosi and Ebuka |
As a way of encouraging audience interaction, MTV Base will also
launch a number of user-generated campaigns around its “My Life, My
Base" campaign. Viewers can currently participate in two
social media challenges - #LSBChallenge and #BFSChallenge -
by sending in videos of themselves for the opportunity to be featured on the
channel and win spectacular prizes. The channel will also invite viewers
to contribute other content that celebrates their lives and passions, to be
featured both on TV and online.
Further, MTV Base is taking the opportunity to showcase and develop
talented young Nigerians and content developers via new short-form content on
the channels such as “Baselaffs” and “I Dare You”.
The channel will also be launching the MTV Base VJ Search campaign
later this year, providing the opportunity for additional on-air talent to join
superstar personality Ehiz, the host of “Naija Top 10” and “Word
on the Street”, who triumphed in the last MTV Base VJ Search back
in 2013. Ehiz will also be the host of all-African video clip programme
Ridiculousness Africa, commenting on crazy Internet antics.
Speaking about the ‘My Life, My Base” campaign, Senior Vice
President & Managing Director, VIMN Africa, Alex Okosi, commented
“We are evolving the MTV Base brand positioning to put our
audiences at centre stage. The brand has been a key catalyst to elevating
the contemporary African music scene, and, while music will remain a key part
of the MTV Base offering, we also want to reflect the amazing lives of our
consumers by providing them with the opportunity to shape our content and
initiatives. The “My Life, My Base” campaign enables us to
highlight a wider array of content and experiences that speak to the hearts and
souls of our audiences across our colourful continent.”
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