Absolut Vodka is synonymous for their acclaimed series of limited edition bottles, and now the brand is celebrating African creativity with the launch of the exclusive screen-printed Khuli Chana Signature Edition Bottle to the South African market.
The distinctive design showcases vivid colours of semi-transparent triangles that allow the bottle’s colours to overlap in a distinct and creative way when viewed from different angles, symbolising the connection that all African’s have with one another.
“Absolut is renowned for aligning itself with trailblazers in creative industries. Not only is Khuli Chana a multi-award winning artist but the Motswako originator. He is reflective of an artist who is self-believing, unique, creative and constantly innovative, the very nature of #BeingAbsolut,” explains Melanie Campbell, portfolio manager for Pernod Ricard South Africa. “We are proud to commemorate our longstanding and successful partnership with him through this personalised Signature Bottle that gives a nod to Africa as the source of all creativity.”
The launch of the Khuli Chana Signature Edition marks the start of the brand’s One Source Campaign, on its journey towards the 2016 MTV Africa Music Awards (MAMA). The campaign will see Khuli Chana collaborate with other leading artists across the African continent to create a concept album called One Source, celebrating our connectedness as Africans.
At just 3000 cases, the Khuli Chana Signature Edition will undoubtedly be a highly coveted edition. Those who manage to purchase one between Monday, 1 August and Monday, 10 October could join Khuli Chana in style as VIP guests at The MTV Africa Music Awards (for South Africa only).
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