|Cynthia Nwosu, Abuja|
If quality and affordability is what you are looking for, then look no further because East, West, North or South; the brand Peak Wazobia is the target for all class of people. The product is driven with the aim of bringing nutrition to all at a very pocket friendly price. BABAJIDE OKEOWO writes.
When Peak Milk recently celebrated its 60 years anniversary in Nigeria, the company gave several reasons why the brand has continued to wax stronger throughout the different situations and market challenges in the country.
The success of the Peak brand hanged on two things. Firstly, the focus to consistently nourish the life of Nigerians with quality dairy nutrition in order to reach their chosen peak. Secondly, the act to continually exploring various ways of standing out on the crowded shelf and creating different touch points for their esteemed consumers.
The above we can say is true in line with the outstanding success recorded by the Peak Wazobia Evaporated Milk in the dairy products segment of the market. The milk since introduction has continued to receive widespread acceptance across all demographic setting and this research has shown is not unconnected with its pocket friendly nature.
Ifeanyi Hamilton, Managing Director, New Diplomat Multimedia Limited, said that Peak Wazobia milk is by far the most pocket friendly product.
‘I can’t leave my house in the morning without a cup of tea; and Peak Wazobia Milk always comes in handy just for that. With the prices of different dairy products generally shooting through the roof, the affordability of the Peak Wazobia milk is always a welcome development. And don’t forget, it remains the same widely accepted Peak milk with international quality that every Nigerian have come to love’’ he said.
He is not alone with positive testimonies for an innovative brand, Opeyemi Adeyinka, another consumer of several years also shared with www.curvecomms.comdifferent reasons why Peak Wazobia milk has continued to lead the pack in the dairy marketplace.
‘Peak Wazobia Milk is an accepted brand that is synonymous with high quality. This coupled with the low prices makes it a double winner for every consumer any day anytime. It might sound almost unbelievable, but you can buy the Peak Wazobia, same quality and nourishment for as low as N30… many thanks to the Peak Milk family for making this a reality.”
It is not only consumers who are benefitting from the impact of Peak Wazobia, Adamu Abubakar, a trader who operates a kiosk in the Alagbado area of Lagos State, revealed that Peak Wazobia is one of the fastest moving products in his store as many customers continue to demand for Peak Wazobia which in turn has translated to improved sales over the years.
“I go to the market almost every week because my customers are Peak Wazobia Milk is always in constant demand by customers, and you know the better the sale, the more money for me” he said in smattering English language.
It’s not only the content that sets the product aside from its counterparts, the easy to use nature and well-designed pack makes it a choice for many.
With its mastery of the industry and ever improving innovation, it is safe to say that Peak Wazobia Milk has come to stay and will continue to be at the peak while providing nutrition at an affordable price.
Peak Wazobia is concentrated unsweetened full cream milk fortified with extra additional Vitamin B12 plus Folic Acid. It also contains Iodine, Vitamins A, D3, B1 and B6. It is a needed addition to our diet, nourishing body and mind together.