…listed in prestigious class of Glo ambassadors
Musical sensation, Timaya, has been enlisted in the exclusive band of brand ambassadors of total telecommunications solutions provider, Globacom.
In a statement released by the company recently, the new ambassador, who is not just a singer but is equally a songwriter and producer, was formally signed last week.
According to Globacom, Timaya was deemed worthy of the ambassadorial contract owing to his outstanding impact in the Nigerian music industry coupled with his being an inspiration to millions of Nigerian youths, especially those of the South-South stock who regard him as their music idol.
Timaya is an addition to the already impressive brand endorsement portfolio of the company which has some of the finest artistes in the country. They list includes comedians, Basketmouth and Bovi Ugboma; hip hop stars Reekado Banks, Korede Bello and Hadizah Blell (Di'ja); as well as Nollywood stars including Patience Ozokwor, popularly called Mama G, Omawumi, Ego, Yvonne Nelson, Nadia Buhari, MI, Funke Akindele, Ime Bishop, Odunlade Adekola, Bimbo Oloyede, Nadia Buari, Yvonne Nelson, and other mega stars.
The resourceful musician, reputed for his admixture of genres including raga, hip-hop, dancehall and afro beat, is an accomplished artiste with several hit songs including True Story, Gift and Grace, De Rebirth, LLNP and Upgrade.
Timaya is the arrowhead of South-South hip hop group, Dem Mama Soldiers, whose solo career commenced in 2005 with the release of "Dem Mama", a track which also appeared on his debut album, True Story the following year.
Born Inetimi Alfred Odon, Timaya who is widely known as Egberi Papa 1 of Bayelsa is a multiple award winner who has clinched four Headies Awards and one Nigerian Music Award, among others.
Timaya was in 2011 appointed a Peace Ambassador by the Inter-religious and International Federation for World Peace (IIFWP).
Co-Founder of IIFWP, Dr. Hak Ja Haan Moon, described the artiste as "one of those individuals whose lives exemplify the ideal of living for the sake of others, and who dedicate themselves to practices which promote the founding ideals of the IIFWP.”