Comedy child superstar Emanuella backs relaunch of FreshYo yoghurt

Following a three month social media campaign with child comedy superstar Emanuella, Mark Angel, Denilson Igwe from Mark Angel Comedy International that garnered 10 million views, Nigeria’s favourite FreshYo yoghurt is now back on the shelves after a year-long hiatus.

At today’s re-launch of FreshYo yoghurt at Sheraton Hotel, Ikeja, Emanuella and the Mark Angel Comedy team joined distribution partners and select consumers from across the country. Emanuella was excited to have FreshYo back and confirmed that it tastes as good as ever. The drinking yoghurt will be available in two flavours – plain sweet and strawberry.

FreshYo yoghurt’s presence has been missed by children and adults alike after production ceased temporarily while a new state-of-the-art facility was being constructed in Lagos.

Mr. Sidhartha Samal, Category Head (Beverages, Noodles & Culinary) at Olam International’s Joint Venture with Sanyo Foods, said: “FreshYo’s thick and refreshingly creamier texture not only tastes great, but also provides with wholesome energy because it has Calcium, Protein, Vitamins. With its innovative packaging design and a new outstanding formula, FreshYo remains a leading yoghurt brand that has won over children and adults. We are glad that our #MyFreshYoMoments campaign and videos featuring Emanuella and Mark Angel have touched the hearts of so many consumers.”    

Speaking at the relaunch, Mr. Ramesh Sinha, Vice President, explained the innovative Sales & Distribution strategy for the product and how it would reach consumers in a unique way. Mrs. Bola Adeniji, Marketing Manager, shared the 360 degree marketing plan for FreshYo to drive awareness and consumer engagement of the brand.

Emanuella and Mark Angel Comedy team graced the occasion with their entertaining and engaging performance at the FreshYo re-launch. In the evening, renowned Chef and Food Stylist Mrs. Iyabo Lawani created five exciting recipes specially for the event and guests were served FreshYo smoothies.

Frumil, a fruit milk drink in the company’s Dairy Beverages portfolio, was also launched during the event. It will be available in two flavours – apple and orange.

Both FreshYo and Frumil will be manufactured in the company’s new facility at Lagos which is the first factory in Africa to use Aseptic technology for the production of Dairy Beverages.

Consumers should follow @blueboatfreshyo on Twitter, Instagram or go to BlueBoatFreshYo page on Facebook for all the action on FreshYo.

FreshYo is back and ready to go !